Over 40 years after its birth, adidas Original's iconic all-time classic, the Superstar sneaker, is back in the limelight in the 'SUPERSTAR | Hall of Fame' pop-up store in Seoul, South Korea. The design concept aims at bringing out the sneaker's essence, which is expressed in the campaign's slogan 'Superstar is not what you think it is'. The goal was to create an experience space that highlights superstar's deep involvement and evolution in the heart of popular culture.

Year
2016

Client
ADIDAS

Affiliation
URBANTAINER

Designer
URBANTAINER