The highlight of this Fuzhuan brick tea packaging design is the integration of cultural elements of the ancient Chinese tea-horse road. Scenes such as mules, horses and luggage can be seen in the ancient road patterns, showing the historical scene of tea being transported from inland to the Western Regions.
Specifically, the mule horse symbolizes the exchange mission of the Western region trade, and the suitcase represents the scene of ancient business travel. Through the simple outline, the basic composition of the ancient tea horse road is depicted, aiming to arouse consumers' memory of this period of history.
The lines are smooth and rhythmic, which not only retains the original charm of the ancient mule and horse patterns, but also uses simplified techniques to present them, adding a bit of modern flavor. This line drawing style matches the unpretentious character of Fuzhuan brick tea.
Through the use of tea horse ancient road elements, give Fuzhuan brick tea with historical and cultural heritage, but also highlight its deep relationship with the Silk Road. The packaging design skillfully integrates the classic pattern, enhances the overall visual and connotation influence, and shapes the cultural value for the brand.
The copyright of this work belongs to 胡静敏. No use is allowed without explicit permission from owner.
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