On May 10, when China Brand Day was approaching, the "Rongwei National Tide Red Man Hall" was officially opened. The talk show big players faced the Internet Red executives. The "Tucao Conference" opened a wonderful "bar". Via was full of love and brought the goods. Nearly 20 media such as SAIC Rongwei APP, Tencent, Tmall, Sina, Sohu and Xinhua News Agency went into battle live, attracting more than 30 million netizens to call online! On the night of the brand with constant jokes and constant burdens, Rongwei's "Double Standard Strategy" was officially released: the new R Standard, as Rongwei's exclusive high-end and high-end new energy sources, will bring new choices for smart travel facing the 5G era and cash in on imagination with science and technology; The new lion standard actively deploys the "rejuvenation strategy" and will deepen the traditional fuel vehicle field with a brand image of renewal and become a trend maker. Since then, Roewe's "double-standard strategy" era has been fully opened and will empower the rise of Chinese brands with its brand image. At the same time, the world's first full-cabin interactive 5G production car Rongwei MARVEL-R, Rongwei ER6, and the new car Rongwei RX5 PLUS, Rongwei i6 MAX, Rongwei iM8 concept and other blockbuster models under the new lion flag also appeared on the scene simultaneously. SAIC Rongwei is the first to hold a car company conference in the form of a "Tucao Conference". It not only accurately gets the "tide" of young people, but also shows the brand's younger attitude with practical actions. At the same time, SAIC Roewe is also actively crossing borders and cooperating in depth with more brands loved by young people. On this brand night, SAIC Roewe announced that it would establish a close strategic partnership with Huawei, the "New Country Tide" brand in the field of science and technology, and seek a new chapter in the development of 5G, intelligent driving, intelligent cockpit, intelligent electric, etc., to build the world's leading smart car and jointly play the strongest voice of Chinese brands. The new R standard, together with users, "science and technology to fulfill imagination". The new R standard is the exclusive symbol of Rongwei's high-end new energy. With "taste, innovation and trust" as the cornerstone, it is committed to making users from love to trust. R-standard will further expand SAIC Roewe's technological advantages in the field of new energy and intelligent networking, and use technology to fulfill users' imagination of future travel life. At present, the models planned under the R-mark include the flagship MARVEL series, the car ER series, and the SUV series are also advancing simultaneously. The new car will innovate and adopt a new battery architecture that is "rechargeable, replaceable and upgradeable", bring a long cruising range and a five-minute flash charging experience of 100 kilometers, create the safest battery and provide up to one million battery spontaneous combustion insurance, and realize the mode leading, endurance leading and safety leading. At the same time, R Standard will focus on building a new pattern of Roewe brand services, with customer centers, offline experience centers, and user online experience centers as the fulcrum, and establish an experience-oriented, digital, and warm service system to provide consumers with convenience, Standardized, transparent, and guaranteed full life cycle services and rights. In terms of channels, R Standard will launch R Supercenter City Flagship Store, R Center City Center Store and R Store City Superstore, and cooperate with R-Friend partners from all over the country through the online experience center to realize direct headquarters nationwide. At the scene of Rongwei brand night, R standard brought two new cars: the world's first full-cabin interactive 5G production car Rongwei MARVEL-R and the mass production "high-intelligence pure electric sedan" Rongwei ER6. The appearance of the two cars made the imagination cash immediately. Rongwei MARVEL-R is the first mass production deduction of Jizhi design concept on SUV products, and embodies SAIC's latest achievements in 5G technology and three-electric technology. The new car will adopt Huawei 5G T-Box to realize V2X smart travel and 5G smart cockpit, taking the lead in realizing L3-level automatic driving mass production landing in the industry, providing users with smart travel solutions for a better car life. The Roewe ER6 is the only high-quality civilian car with a range of more than 600 kilometers within the 200,000. It will lead the same level with the longest battery life and surpass the same level of optimal power, and become the first choice for users to upgrade with high quality. Lion Biao Huanxin, Leading the New National Tide of the Automobile Industry In recent years, the national tide culture has emerged. With the rise of China's economy, a new generation has stood on the world stage with natural cultural confidence to speak for Chinese brands. In the automotive industry, the Roewe brand took the lead in insight into the new trend of the national trend, and chose to hold the Roewe brand night on China Brand Day to respond to the demand of young consumers for the new national trend of travel, and the actual actions on the ground resonated fiercely with the big era. As a representative of China's automobile manufacturing hard power and high-quality domestic products, since its establishment in 2006, the Roewe brand has experienced 14 years of washing and precipitation, and the gold content in technology, products, services, and word-of-mouth has continued to increase, and it has come to the transformation of brand strategy. turning point. Rongwei Lion Label takes the lead with a new image, shows its determination to upgrade its brand, and is committed to creating a new generation of young people's national products and leading the rise of the national trend in the automobile industry. On the basis of retaining the original main design, the new lion logo adds elements that young people like, with a simpler shape and a more modern sense of technology. The Rongwei RX5 PLUS, its first model "New Guochao Smart Network SUV", is a perfect presentation of younger aesthetics and smart travel. The new car perfectly interprets the digital rhythm design language, and creates a more fashionable and dynamic design image through three-dimensional suspended wing grille, digital emergence of Ronglin texture and other details. It is equipped with the latest zebra smart VENUS system and provides AI voice natural continuous dialogue, sound cloning, Alipay applet, remote, satisfy the younger generation's vision of a new way to travel. Rongwei RX5 PLUS started pre-sale on May 4, winning 1231 orders in just one hour, with an average of 21 orders being snatched every minute. In the live broadcast of Via on May 10, Rongwei RX5 PLUS sold out in 30 seconds and 4180 vehicles were snatched up, making it a hot domestic item. In addition, in order to give back the love of car owners, SAIC Rongwei announced that it would provide users with exciting benefits: download SAIC Rongwei APP, and the whole car system can enjoy 88% discount on basic maintenance coupons. In 2020, the automotive market will face many tests, and the road to brand progress will be more challenging. SAIC Roewe has made steady progress with its strong brand strength, excellent product quality, innovative marketing power and solid user reputation. In April, SAIC Roewe's cumulative sales exceeded 26,000 vehicles, a year-on-year increase of 3.3% and a month-on-month increase of 28.4%, helping SAIC to achieve a good result of domestic retail sales of 413,000 vehicles and a year-on-year growth of 1.3%. With the landing of the new R standard and the new lion standard, the Roewe brand will further accumulate the potential energy of upward breakthrough, taking advantage of the rise of Chinese brands and becoming the strongest new national tide in the automotive industry.