[square design work】 x [coway]]

Project time: 2009
Project Attribute: South Korea's First Ecological Environment Home Appliance Brand
Project area: Europe, America, South Korea
Service Content: Regional Culture Analysis | User Research | Product Strategy | Product Design | Product Visual Symbol Construction | CMF Design | Product Landing Follow-up
Honorary awards: 2010 American IDEA Product Gold Award, 2010 South Korea Good Design


The product is an air humidification purifier named "Hwaro. The design concept is based on the warm air humidification and air purification function of the product itself as the starting point. The purified gas flows like the heater used in ancient times, hoping to gather the people around it as a medium for users to communicate with the space.


* Square Design Works-Show the World the Power of Asian Design

Background

With the improvement of modernization, family relations have also changed. We should have had many opportunities to spend time with our families. In retrospect, there are many people who often eat with their families, but sit together and never talk for a long time. Similar to the digital home situation, there are home appliances. For example, just as members of a family are separated from each other in their respective regions, so are electrical appliances in each corner.
I began to think and study how to increase the value of the appliance itself and make it the center of our living space.


Concept

The fire, which used to be the center of our lives, is also a space medium for people to sit together, chat and eat. Chinese hot pot and Japanese stove are also articles that affect daily life in South Korea. They always serve our home warmly and give us the opportunity to discuss time with our family. Therefore, Square Design Works wants not only the original functions of the air purifier, but also the opportunity for people to gather around it and use it as a medium of communication.

Math Meets Beauty

To find the connection between mathematics and beauty, you need to use the golden ratio. The golden ratio stove can make our eyes feel the most beautiful and comfortable.

CMF Design

Design and Application of Environmental Protection Materials
Wood bioplastics/environmentally friendly materials that are difficult to replicate

Location

Design & Research Center
Anyang-si, Gyeonggi-do, Republic of Korea

Marketing & Business Support
1411 ho, B dong, 66, Beolmal-ro, Dongan-gu, 22 Sin Ming Lane #06-76 Midview City Singapore 573969

Design & Development
No. 269, Qianjin 1st Road, Wenhui Community, Xin'an Street, Bao'an District, Shenzhen City, Guangdong Province
Noble Plaza 2nd Floor 201-10

* Square Design Works-Show the World the Power of Asian Design




8613923714305
design@thesidw.com