Collar Maker x Guyi Design
Pay tribute to the dreamer and be a winner in life.

Every bite
It's all an adventure

Every time
Is a challenge

Every bottle.
A gift of victory.

Conquering the unknown
Be the winner of your own life.

Name of Work: Leader · Winner
Customer Name: Guizhou Leading Craftsman Wine Industry (Group) Co., Ltd.
Service content: online high-end liquor large single product design
Service team: Guyi Brand Packaging Design Department
Warm Tip: Guyi's original design and copyright certificate have been completed. Please think twice about piracy.
Gu yi's service content: product concept refinement, liquor bottle design, liquor gift box design, bottle type process formulation, bottle type finished product proofing, gift box process formulation, gift box finished product proofing, product video production, product picture rendering.


Background: Guizhou Leading Craftsman Group is located in the 7.5-square-kilometer core production area of Maotai Town, the national wine capital, formerly known as Shangping Village Brewery in Maotai Town. It has more than 500 pits and an annual output of more than 5000 tons of Maotai-flavor wine. Is a collection of wine production, product development, marketing, global brand operation in one of the famous Chinese liquor enterprises. In 2023, Shenzhen Guyi Design reached a strategic cooperation with Lingjiang Liquor Group to provide online liquor packaging design services. Today, we share with you the introduction of the international design award: 2023 muse Gold Award "Lingjiang Big Winner!


Design idea: we start from the meaning of "receiving the award" in the name of the craftsman's brand itself, leading the craftsman and the winner, paying tribute to the dreamer and being the winner in life. Step into the future, challenge the unknown, and win your own victory trophy. The mysterious letter "X", the future winner in life. It represents the unknown, the future, the infinite, the goal and the hope. Facing the unknown challenges in life, Leader Winner provides support and encouragement to those who aspire to conquer the unknown and fight for the future. This is a bottle of wine carrying the joy of victory, each bottle represents a new opportunity, an unknown territory, and the final victory. The creative interpretation based on "X" symbolizes the courage to meet the future, the determination to overcome the unknown, and the glory of victory.


Design creativity: bottle design inspiration to the letter "X" as the basis, and combined with the brand name "leader" homophonic creation, into the championship trophy elements, the achievement of the joy of victory. The leader is a big winner, tailored for the winners, in recognition of their champion spirit of not being afraid of difficulties, never compromising, and facing difficulties in the face of unknown areas. As the saying goes: pay tribute to every dreamer on the road of life, conquer the unknown, and be the winner of your own life. It seems to say: every unknown is an opportunity, every challenge is a game, and every victory is worth celebrating.

The top of the bottle cap is designed with the "Special Gold Award" medal exclusive to the master with the theme of the building "National Wine Gate" marked by the sauce wine producing area. This is also a tribute to the leading wine industry, which won gold medals in the 2018, 2019 and 2023 Brussels International Spirits Competition in Belgium. The winner chooses the same wine as the gold medal, which not only represents the preciousness of the product, but also pays tribute to the champion spirit of those who go forward bravely and never compromise.

The product gift box design is mainly concise and tonality, and the front transparent acrylic plate perfectly displays the product. The exquisite ribbon bow dress in the box not only plays the effect of fixing the bottle body, but also improves the visual beauty of the product. Every time you open the gift box, it is more like opening a new chapter of victory and welcoming the beginning of a new journey.