You don't understand the internal logic of explosions and the reasons for their success, how can you talk about creating explosions?

Scratch Head Agee Original Design Contrast Desktop Stationery Series 2017


First of all, thank you for continuing to pay attention to Agee's account. Two and a half months have passed since the last update. The backstage received messages from many small partners asking Agee what he was doing recently and why he stopped working...
In fact, I mentioned it in the last update (30 years ago). Since 9102, Agee's workload has increased sharply. On the one hand, we will continue to do the product design of our old business, on the other hand, we will start a business with our friends and plan to develop original product brands. In addition to their own work, they also try to jump out of the original comfort zone and participate in the development and production of upstream factories and the expansion and laying of downstream channels. This process has allowed me to accumulate a lot of useful experience and resources, and I hope they can help Aji's career growth in the future.
I believe there are many 007 bosses and Gandi who are reading the article. The above workload may be just a common occurrence for you. But for Agee, the bottom line is that work accounts for 70% of daily life. More than this amount of work will only be inefficient and not beneficial to a healthy life. Agee has always stressed that he does not want water articles and will not just grab two pictures and update them before he thinks of good themes. So please forgive me, U-U

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After talking about the reason for procrastination for so long, I went straight to the point. Today, Agee would like to talk with you about how designers and corporate brands should scientifically view and create "explosive" products in combination with some youth culture and trend media recently contacted.
I believe that most people, like Aji, have relatively more daily contact with the fast consumer goods market, which is dominated by the young purchasing power from the post-80s to the post-00s. This emerging market is characterized by strong randomness and high surprise. There are often products that can explode overnight, and of course they may disappear in an instant. The most direct example is the X Buck Cat's Claw Cup, which was robbed a few months ago. As well as joint T-shirts from X Clothes and other brands. These products directly break the product cycle rules and experiences that traditional producers have accumulated for decades, and people can't understand at first glance. So people invented a word to refer to the "explosion" of such products ".

Scratch Head Agee Original Design Fabric Animal Series Headset-Octopus/Piglet 2017


"Explosions" can often bring high profits to enterprises in a short period of time. Everyone has racked their brains to create explosions, but few people can really get the mystery and essence. Most of the people Agee saw could only follow the crowd when they were at a loss, and finally made ironic products such as "dog claw cup.
To put it bluntly, not everyone can control explosions. Because this kind of products have quite high requirements for enterprises and designers to follow up the market hot spots and traffic trends, as well as their own aesthetic and creative standards. The product designer is not an artist, and the product itself can never be separated from the general public. It is almost impossible for you to successfully design a product that is sought after by young people without doing what young people usually like to do or without recognizing their lifestyle.

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How to catch hot spots
We should be glad to be born in this era when the Internet is so developed. It is easy to understand almost everything that is happening in the outside world without leaving home through computers, mobile phones, and televisions. Through the software often used by young people such as station B, x, love x art, x sound, x bo, etc., we can also easily and quickly understand the current hot spots and trends.

Scratching Head Agee Original Design Home Multifunctional Camera 2018


Trimming and creation
Some people may not know the meaning of the word "stem" on the Internet. The so-called "stem" can be a funny word, an interesting thing, or even an interesting sound effect, emoji, punctuation, etc. Brush stem: under any circumstances, as long as the established "stimulation" conditions are met, everyone will start to play the same barrage in the video. In this special period, the mental state and thoughts of the audience will maintain a high degree of consistency, and have a strong sense of identity with each other. The specific form of expression is that the full screen is packed with the same barrage, almost completely blocking the video picture.

Baidu picture suspected to be the barrage in the video of station B


If you want to give some examples, the stem of the recent explosion is like "heatstroke, why not...", "Surprised", "FGNB", "Mermaid Fragment", "AWSL", "Praise the Sun", "Rain Girl Without Melons", etc. The classic ones are "Italian Cannon", "Groundhog Called", "Everyone has Jinkela", "I have never seen such a brazen person", "It's been X102 years", "North of Hyogo, Rain", "I This is a highly poisonous knife" and so on.
It is stated in advance that brushing stems requires attention and occasions. Agee does not encourage people to use stalks at will, nor does he evaluate the good and bad of these stalks. Only on a case-by-case basis, analyze its composition and dissemination methods, in order to inspire everyone to better discover market hotspots and improve product design capabilities. Because the stem is good or bad, the spread of some stems may even cause damage to the stem source. For example..., such as "coriander because you all don't laugh" (of course this is a joke, coriander will still laugh all the time ha ha).

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No matter which stalks, they all share a common trait-viral spontaneous transmission. As a 6-level sprout who has been lurking in station B for a long time, he has witnessed the rise and fall of countless stalks. According to my observation, it only takes a week at most for a really good stem to be born and spread all over the network. And it is purely self-fermentation, without any commercial operation. If the stem source is always active, the stem may also produce more fission and branching. A strong stem can last even 5 years or more. For example, the "praise the sun" and "surprise" produced or carried forward from the "fear of hot X chrysanthemum" of the UPmaster of Station B.
Perhaps some of my friends are confused when they see that they are now. The space relationship, Agee in this article is not a pair of the above-mentioned stems to explain. All you need to know is that each of them will be used by netizens on tens of thousands or even hundreds of thousands of times on different online platforms almost every day during the hottest period.

Scratch Head Agee Original Design Parrot_Deer Hand Warmer 2018


After explaining for so long, what is the relationship between the stem and our product designers? We all know that products can be physical or virtual. Then why don't we study the stem as a product case? In Agee's view, stem has the characteristics that all excellent products should have. For example, for example, I designed a product and left it alone after it was released online. As a result, a week later, I found that 1 million people around me were using this product. This kind of feeling is like crazy. I believe that no product in human history has ever achieved this kind of grand occasion. An amateur product can explode in a very short time without going through any commercial operation. This is really something that all product people can laugh in their dreams. Of course, everyone knows that this is almost impossible to happen in reality, but Geng did it.

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There are about three reasons for Agee's analysis.
1. Every use of the stem can make people produce strong pleasure. The stalks that can be popular generally contain some of the latest, most fun, and most interesting people or things, and they are presented to everyone in some highly refined way. In most cases, the audience does not need any prompt or explanation, and can instantly understand the connotation and laughter in combination with the live situation. If we project this form into the field of physical products, it requires that the product itself has high creativity, high era characteristics, is not old-fashioned (pay attention to the distinction between old-fashioned and retro) and at the same time can maintain low user education costs (with extremely simple instructions or do not need instructions, users will use it when they pick it up).

Scratch Head Agee Original Design Desktop Integrated System 2017


2. Dearability. I also mentioned above that many stalks have produced unexpected variations and transformations in the process of transmission. For example, the stem "Future Technology Co., Ltd." produced in the earliest video of "X Old Chrysanthemum" slowly derived new stems such as "Foreman Shout a Voice" and "Overtime. By the way, the UPmaster is characterized by a huge brain hole. He can often add reasonable personal settings for some game characters who do not have any story background, and strictly follow the personal settings to play the game. This makes the audience have a strong sense of substitution when watching the video. Can you imagine someone watching his game trial video and spontaneously updating the light novel on the Starting Point website based on the various stalks and plots in each video? Can you imagine a pirated game available for download on a website that removes the original name of the game and changes it to the name of the video when he plays the game live?
I think a smart designer often makes some white space in the right place when designing products, and guides users to develop and explore themselves. In this process, the value of the product will be unexpectedly enlarged and extended. The amount of this derivative value often determines the upper limit height that the product and brand can ultimately reach.

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3. It can resonate strongly with other people who use the same stem. There is often a cascading effect on audience brushing stems. There are psychological hints such as "I don't consciously want to brush when I see someone else brushing" or "if he brushes the same stem as me, then our thoughts must be the same. To be honest, what a magical thing it is to make strangers have a sense of mutual trust in a short period of time! Just like in the field of real products, some brands continue to produce a series of high-quality products with similar styles to guide and imply that consumers accept the lifestyles and attitudes they have formulated. Some powerful brands can even re-establish industry rules, change people's cultural value tendencies, etc. When two strange passers-by can recognize each other in their hearts because they are using your products, congratulations on your success in creating a phenomenal product.
At the end of the day, if you can combine simplicity, creativity, white space and connotation, with an infectious brand culture and a theme style that suits the current popular culture, then this product will become a hit in all likelihood.

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Human and material settings
Human setting, as the name implies, refers to "character setting". It is well known that everyone is born with his own unique temperament. This has also created all kinds of people in the world. Under certain specific needs or conditions, we will need to strengthen the most shining personality in human nature, and at the same time suppress other relatively weak personalities to achieve the goal of showing the best self. This "purification" process is shaping human design. To put this concept into the field of product design, if an amateur product wants to become popular, it also needs a distinct "material design" as the basis.

Scratching Head Agee Original Design Interior Integrated Circulation System 2019


You may not believe it, from "I X Trainee" to "Creation X0X" to "Son of X", which is still on the air, Agee has seen it more or less. Watching groups of energetic young people singing and dancing can temporarily forget the troubles at work and achieve the purpose of soothing the body and mind. On the other hand, it is still the old saying "if you want to eat young people's food, you have to do young people's work". Many designers have great prejudice against such programs, including me before. But when I really endured a good taste of the recently hit "Son of X Day", I surprisingly found that there were so many "treasure players" in it ".

Scratching Head Agee Original Design Interior Integrated Circulation System 2019


Dozens of young people with dreams went through layers of screening and brutal fighting, leaving more than a dozen elites to compete for the final championship. Among these people are young adele, who is not good-looking but has a natural subwoofer. There are original music producers from Berkeley Conservatory of Music. There are future stars who have been signed up and are gradually beginning to show their talents. There are also little geniuses who were born in non-science classes and achieved success entirely by talent. There are also young and famous, experienced twists and turns, and expected to make a comeback. These people have made unimaginable efforts. Each of them deserves our respect and study.

Scratching Head Agee Original Design Interior Integrated Circulation System 2019


As the program progressed, one thing became more and more obvious. Among the remaining players, you can hardly find the same type. Everyone has branded their own unique personal imprint in the eyes of the audience through their singing, dancing, words and deeds. Judging from Agee's experience, it is not necessarily the person who sings the best and looks the most beautiful person who wins the championship in this kind of program. And most of them are the one who has good strength and the most distinctive set of people, and can best meet the tastes and market needs of the public.

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Of course, you can say that you have a high artistic taste and scoff at this kind of talent show. But you have to admit that this is the favorite trend and culture of young people today. By watching these high-traffic-oriented programs, you can accurately figure out the current popular culture trends and young people's preferences. I believe this will be very helpful to everyone's creative ideas and market positioning before designing products.

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Many designers will deliberately impose some extremely advanced ideas or high artistic connotations on their products, and try to use this as a selling point to achieve the purpose of distinguishing other competing products. However, in fact, such products are often popular in the early stage of crowdfunding or market adjustment, but no one cares for them immediately after they are actually listed. The reason is that the product has lost its own core "material design" and has become "ungrounded". Of course, this does not mean that products do not need advanced ideas and artistic connotations. On the contrary, Agee believes that most Chinese product designers and brands lack innovative spirit and aesthetics. After so many years, there are still some examples of copying and modifying designs from foreign websites. What is emphasized above is a precise grasp of the use of innovation and artistic sense. Studies have shown that consumers' psychological safety bottom line for new products is 20-30%. That is to say, if the degree of product innovation is higher than that of similar competitors in the market, it is easy to die suddenly. Consumers will choose to wait and see or abandon the purchase for fear of potential changes in usage habits and rising learning costs due to innovation.

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Unexpected Dyson
It is expected that some small partners may give a special example like Dyson to refute my point of view. Indeed, at first glance, Dyson's products have an advanced appearance and ungrounded price. Its emergence can be said to have subverted people's inherent cognition of products in this field. However, those who have carefully studied Dyson's products will know that it is indeed worthy of today's outstanding achievements. For example, the turbine of the Dyson hair dryer can generate several times the wind per unit volume that crushes all other similar products. You can even feel a "push back" when you turn on the switch ". This ability alone helps the product to form an absolute functional advantage in the market. Moreover, the technology of this turbine cannot be solved 100% by the domestic private manufacturing industry for the time being. Counterfeit products are either small in wind or heavy in weight, and their shortcomings are very obvious. Another point is that Dyson took the luxury and gift route when building his brand image. At the holidays, it is very practical and appropriate to give it to customers and friends as a gift. People tend to be more patient and tolerant of high-priced products. Designers can also make bolder innovations and experiments on these products. This is reflected in some familiar big-name bags and costumes. As a result, the powerful function and the commercial packaging with luxury attributes perfectly undertake Dyson's advanced appearance design and price positioning.

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After talking so much, I just want to tell you that product designers should not only ensure the innovation, practicality and artistry of the product itself, but also meet the actual needs of the market. If you are not an artist, and you don't have the wealth to invite celebrities to hold a huge design exhibition for yourself at the age of 30. Then sometimes, whether you are a designer or a brand leader, lower your noble head and take a good look around. Learning to distinguish between "persistence" and "stubbornness" will be helpful to your future career growth!