As a brand with a long history in the elevator industry, every move of fast elevators affects the development direction of the entire industry. We take the market brand image as the basic goal, and at the same time meet the needs of different user groups, implant advanced technology and oriental aesthetic value, interpret the design from multiple angles, and achieve the balance expected by all parties.

Cultural differences are obstacles to the development of international brands in China, especially in some traditional product applications. The same is true for the design of elevators. Asians are generally shorter than Europeans and Americans, and their viewing angle is lower. If they use common specifications, it will cause a lot of inconvenience. Therefore, we hope to use design methods to solve these inconveniences. From the five senses of human experience, environment and other aspects, understand the user's expectations. For example, the key on the first floor of the floor key has the highest usage rate, which brings more comfortable experience to users by enlarging the key. The key uses TOUCH KEY type touch key to bring a brand-new touch experience. According to the needs of special groups, we have added the design of sound effect experience. Highlighting the corporate brand image is another goal of the design. By using the brand elements of fast elevators, the core value of the brand is transmitted, thereby enhancing the image recognition of fast elevator products. Aesthetics and technology are the means for us to achieve the two goals. We follow the aesthetic taste of Asians, continue the British style of fast elevators, and make the innovative design of sedan cars attract as many users as possible.

The elevator has always given people a cold and indifferent feeling, which makes the people in the elevator have a sense of distance. The design presented in this EXPRESS express elevator series is based on "the warmth of home" to interpret the feeling of a new generation of elevators. As the saying goes, home is a wine shop brewing love and happiness, and a wine glass filled with warmth and touching waiting for taste.