Zhongke Aurora is an enterprise that transforms the scientific research achievements of the Institute of Physics and Chemistry of the Chinese Academy of Sciences. With the changes in the industry, PC screens are old and mobile screens are saturated. Today, how traditional TV screens rely on the role of home entertainment to have the opportunity to become the next outbreak point in the Internet industry has always been a pain point in the development of the traditional TV industry, and it is also a problem that many large home appliance brands have been thinking about 10 years ago.

Convex and concave design combined with Zhongke Aurora to "true laser" high brightness project projection as a breakthrough. As a new species of TV display, laser TV has the advantages of large screen, large color gamut, short viewing distance, healthy eye protection and so on. It has become a personalized spatial image solution, which can build diversified use scenes for more young people.

Using atmospheric modeling elements, the overall appearance is derived from the outline of the oriental aesthetics of the building, with a unique beauty of rhythm, from the modeling of traditional Chinese Huizhou architecture, with a strong cultural regionality; the large-scale sound grille on the front, integrated into the car Grille elements for performance, is a perfect combination of modern technology and traditional culture. It presents a very atmospheric and unique visual effect, with great visual impact, and integrates with the overall design tonality, forming the beauty of technology and art, which is quite different from the competition in the market.

Today, "true laser" to the living room of thousands of households, will rekindle the younger generation to share the living room time yearning. Looking forward to the sale of the first "real laser" TV of Zhongke Aurora, leading the audience to enjoy the "high match" life with a visual experience that is infinitely close to the "world's true colors.


Service Brand: Zhongke Aurora
Design Team: TOALL DESIGN
Design to create core value service content: industrial design, product landing