Xiaoxian stewed fresh bird's nest was founded in 2014. It was built by Lin Xiaoxian, a national first-class health manager and executive vice chairman of the National Yan Committee. It has created five standards for fresh stewed bird's nest. Fresh stewed and cold delivered on the same day make it easier for users to enjoy fresh, nutritious and delicious bird's nest. Through the innovative C2M new retail model, the emergence of small fairy stew broke the traditional industry marketing model. It was founded only three years ago, and now its sales volume has exceeded 2.6 million copies, making it the first brand in fresh stewed bird's nest sales. At the same time, it is favored by Chen Shu, Ma Yili, Song Jia and other stars, and has won the investment of Hongtai Fund, 360 President Zhou Hongyi, popular movie star Chen Shu and others.

There are 4 major pain points and 1 major problem in modern bird's nest consumption. The raw materials are difficult to identify, do not know how to stew, do not have time to stew, and do not know how to eat. General stewing is difficult to ensure the nutrition of bird's nest and reduce the nourishing effect. At the same time, the bird's nest market has been in a chaotic situation of non-standard for a long time, product quality problems emerge in endlessly, and irrational price factors have made consumers have a strong sense of distrust. In view of the consumer demand and the current situation of the industry, Xiao Xian stew takes solving the pain points as its original intention, strives to break through innovation in products, brands and marketing, creates 5 standards and 10 patents for fresh stewed bird's nest, and is determined to provide users with the best product experience.

Rocco can provide complete product innovation design solutions with user experience as the core. Through the differentiation value of small fairy stew combing, set up a whole new brand image. Among them, after 7 rounds of scheme discussion and 12 months, Rococo design team relied on structure, brand and experience system to create an unprecedented packaging bottle type in the industry for Xiaoxian stew. The new bottle mouth has changed from a unified small mouth in the industry to a large bowl shape, which not only fits the traditional habit of eating bird's nest in a bowl, but also solves the problem of dead corners at the bottom of the bottle. The base refers to the design of China's goblet bowl. By raising the proportion of the bottle body, it is more suitable for women's slender hand grip. The design of the new bottle body is both beautiful and practical, just like exquisite cosmetics.