"In the final analysis, the reason why frog design can succeed comes from my early realization that enterprises need creativity just as human beings need oxygen." -Eslinger (founder of Frog Design and father of Apple Design) Jobs chose Frog Design and launched Apple llc in cooperation with him. Eslinger's excellent creativity and design not only built a computer for Jobs, but also laid the design style of "Snow White" for Apple, and led Apple to become the world's leading electronic consumer brand. The significance of design is to help enterprises win success at the strategic level and let the brand gain vigorous vitality. Red Dot Design Museum Xiamen has always been committed to promoting "design is strategy". In 2019, it launched a new and upgraded international award-"CGD Contemporary Good Design" award. For Chinese brands, one of the values of CGD is that it can provide a world-class display platform to convey its own brand culture through product design, and export the image and connotation, strength and charm of Chinese brands. In addition to selecting good designs for contemporary society, CGD is more important to provide high-quality services to the winners, including helping the winning works enter the world's three major red dot design museum exhibitions, and "appear in the same frame" with many international big names ". This can not only fully show the brand's own design strength, but also reflect the cultural confidence and charm of big country brands.

The "Contemporary Good Design" award provides a global tour opportunity for previous award-winning companies, including the world's three major red dot design museums, and their respective brands and award-winning works have been fully displayed. Take the Red Dot Design Museum Essen as an example. The museum brings together internationally renowned brands including Apple, Audi, BMW, Mercedes-Benz, Adidas, Gaoyi, etc., and they work together with these industry leaders and have a dialogue with their respective brands on design. The unique insights, through cultural self-confidence, show the design power from China.

While the winners gain international reputation, they also gain huge marketing opportunities. The exhibition not only makes the world notice the industrial upgrading of China's design and manufacturing industry, and the outstanding enterprises and designers working hard for it, but also promotes the western society to deepen its understanding of China.
The following cases will help us better understand how "good contemporary design" serves the winners on the tour.

2018

In 2018, the "Contemporary Good Design" award was unveiled on the global international stage. It has successfully held award-winning exhibitions in Essen, Germany, Madrid, Malta, Florence, Italy, and Chinese Taipei, and has won wide praise from all walks of life.

Essen, Germany

On the afternoon of May 3, 2018, German time, an exhibition of all the winning works of the "Contemporary Good Design" award was held at the Red Dot Design Museum in Essen, Germany. This is the first time that the German Red Dot Design Museum has presented a large area of high-quality design masterpieces from China since its operation.

The exhibition has attracted great attention from the Chinese Consulate General in Dusseldorf, local media and design agencies. At the opening ceremony of the exhibition, Professor Peter Zack, founder and CEO of Red Dot, delivered a speech.

Madrid, Spain

On May 16, 2018, the Chinese Cultural and Creative Product Design Week with the theme of "Design is Life" was launched at the Chinese Cultural Center in Madrid, Spain, aiming to explore the sustainable development path of design in China, and explore brands, technology, and life in China. Innovative integration of current design development. The exhibition brings together the award-winning works of the previous "Contemporary Good Design" awards, presenting the innovative thinking of Chinese designers and design companies in furniture design, digital product design, packaging design, animation design, etc., trying to use a diversified perspective of oriental life, Show the new forces sprouting by Chinese designers and design companies, and convey to the world more possibilities of design in China.

Malta

On June 8, 2018, the "Design is Life" and "Contemporary Good Design" award tour exhibition of "Chinese Cultural and Creative Products Exhibition Week" was held at the Chinese Cultural Center in Malta. The exhibition brings together the excellent works of contemporary Chinese designers and design enterprises, relying on the three concepts of "Zen", "tradition" and "innovation", through on-site physical display and video playback, combined with interactive experience, to show the innovative thinking of contemporary excellent designers and design enterprises. The exhibits integrate Chinese traditional culture and contemporary innovative spirit. While conveying the contemporary diversified oriental life to the world, they also show more possibilities for Chinese design in the future.

Florence, Italy

On June 14, 2018, the Florentine Design Week exhibition with the theme of "Renaissance of Chinese Design" was held at the Manani Filoni Palace in Florence, Italy. The exhibition site uses white cube exhibits of different sizes as the basic element to highlight the exhibited works in front of the gorgeous mural background, creating a simple and complicated artistic style. As one of the basic elements of geometry and design itself, cubes and cylinders make the exhibition flexible and random, forming a gradual change from disorder to order, just as the development of cultural industry is also a gradual change. This exhibition is the embodiment of the phased achievements in the development of the design field in China's cultural industry, making the works of "contemporary good design" shine brilliantly.

Chinese Taipei

On May 30, 2018, previous award-winning works from Fujian and Taiwan in the "Contemporary Good Design" award went to Taiwan to participate in the 9th Cross-Strait Cultural and Creative Industry Exhibition "New Design Creativity". This will enhance the exchanges between young people on both sides of the strait in the field of cultural and creative design, and promote the docking of talents in related industries on both sides of the strait.
BONNUS, a company participating in the exhibition, was the winner of the 2017 "Contemporary Good Design" award. Its representative, Ms. Lin Pinjun, said that after winning the "Contemporary Good Design" award, she received a lot of agency demand, and the award provided them with many opportunities and possibilities to enter the mainland market.

Seoul, South Korea, 2019

On April 24, 2019, one of the main exhibitions of the "Silk Road Culture Month" of the Chinese Cultural Center in Seoul, "Tea · Flower · Qin · Xiang-Oriental Life Aesthetics Exhibition" opened grandly. The winning works of the "Contemporary Good Design" award are also on display in this exhibition.

Shi Zhenhong, general manager of Red Dot Design China, said in his speech that South Korea is adjacent to China's lips and teeth, and camellia is an indispensable part of Chinese and Korean culture. This exhibition uses pictures and instruments to show the important tea ceremony, incense ceremony and the life art of literati in the oriental life aesthetics. It is hoped that this exhibition will become a new window and opportunity for the exchange of oriental aesthetics and culture between China and South Korea.