This is a series of nutritional supplements from Jiangxi Province, China. Jiangxi Province is a famous porcelain capital in China. It has been rich in blue and white porcelain since ancient times. This is the source of inspiration for packaging design, thus obtaining the regional visual characteristics of the brand. We define the temperament of the product on "clean and safe" to maximize the brand characteristics. A unique carton cutting design method is adopted. The blue and white porcelain hidden in the museum is presented to consumers in an instant. The carton is not printed to reduce pollution, and visually, the blue and white patterns are perfectly displayed. To some extent, blue and white porcelain represents the Chinese people's pursuit of high-quality life. As far as culture is concerned, porcelain is always essential for family decoration, but porcelain is a luxury to some extent. Porcelain is usually used for gifts and decorations. Therefore, we interpret people's pursuit of cultural heritage and quality in the era of consumption upgrading through the decoration carefully printed on the bottle. Finally, pure white environmental protection plastic material is selected to reduce the weight of the product and preserve the efficacy of the product, thus obtaining the white color of blue and white porcelain and highlighting the purity of the product composition. Through the plant pattern design of three classic blue and white porcelain, the blue color of blue and white porcelain is obtained, and the safety of product content is highlighted by plant elements. On the plant pattern, the combination of patterns into an approximate drop shape also implies the process of making blue and white porcelain. Blue and white porcelain is derived from natural water and soil. Through the complex technology of the ratio between the two, it is carefully made by craftsmen. Come. In this way, the brand has Chinese regional characteristics, making the overall visual effect unique, while retaining a strong oriental blue and white porcelain flavor. Let consumers experience the different feelings brought by design in the process of consumption.

Country
China

Year
2019

Client
Shanghai zuo xiang you xiang information technology co., LTD

Affiliation
LionPeng Packaging Design LAB

Designer
Wei Peng