At present, the young group dominated by college students is the main consumer group, and its huge market ability is beyond doubt. Based on the thinking of commercial innovation design, we try to combine product design with IP fashion culture to create a new nuclear trend bomb.
The design takes the most popular image of Iron Man in the popular IP Marvel universe as the starting point. After carefully studying the content and fans' minds, the most typical feature of the design is excavated-a close-up of the side face of Iron Man's armor helmet, and a bronzing process is used to restore the cool metal mecha texture of Iron Man. At the same time, with the classic features "final generation nuclear reactor", the classic lines "I am iron man", the classic title "STARK INDUSTRIES" and the classic color matching "red and yellow", Iron Man's heroic spirit is perfectly engraved in a pair of shoes.