Zhiyuan Xingfang Packaging Design Case | Shengci Pharmaceutical National Tide Retro Sense Cassia Chrysanthemum Tea Packaging

Shengci Pharmaceutical Cassia Chrysanthemum Tea
Chrysanthemum native yellow as the main color
Both intuitive echo "chrysanthemum" core raw materials
Warm yellow also comes with the psychological hint of "gentle health"
At the same time, highly saturated yellow is full of recognition in short video and graphic information flow.
Brush to quickly associate "chrysanthemum tea"

The fine texture of the packaging background color
Restore the texture of traditional tea ceremony
Step on the "national tide retro feeling" that young people like"
Suitable for social platform sun singles card
Fusion of Traditional Herbal Wisdom and Modern Minimalist Aesthetics
Create a "visible cool, drink clear"
The Visual Tea Experience

Brand Gene Depth Implantation of Shengci Pharmaceutical
The highly recognizable "Shengciju Huang" and
"Sacred lines" as a core visual asset
Realizing the Balance of National Tide Aesthetics and Professional Trust in Packaging
Using strong visual color to detonate attention in communication
and through scenario-based, knowledge-based content
Upgrading the product from "traditional tea"
"Trustworthy daily health management program"