Project Name | Pet Leash Design
Project Type | Pet Supplies
Design Team | Dimension Design©|Dimension Design

Design Highlights
Cobblestone bionic form: the overall outline of the traditional traction rope square or strong mechanical sense of industrial lines, instead of the highly rounded "cobblestone form". This organic curved surface design without acute angles not only has great visual affinity, but also eliminates the collision damage that users may suffer in violent pulling from the physical level.
○ Embedded negative space and ergonomics: the handle part is formed by clever cutting of negative space. The inner grip area presents a wavy curved surface that fits the natural curvature of the fingers, which provides excellent grip stability and comfortable force distribution while ensuring a minimalist appearance.

Dimension Design©|Dimension Design| Exploring the multifaceted dimensions of design, dedicated to end-to-end product development.
Awards received: Red Dot, iF, ROCA, GCROSS, EPACC, SGADC, the Asian Young Talents Award, the Hong Kong Emerging Contemporary Design Award, and others.
Design services: product design/structural development/graphic packaging/visual promotion