This project is built by Shenzhen Zero Gravity Design Co., Ltd., which focuses on the full set of brand vision, packaging and overall image upgrade design around the food brand Yamis under the banner of Seven Wolves. The core cultural concept of the project is to have food, taste and order, and deeply integrate the traditional oriental food aesthetics and modern commercial design language.
Relying on the rich design experience of zero gravity design and international design standards, the project has landed one by one from brand positioning, visual system construction to creative packaging design, taking into account cultural connotation, practical function and market aesthetics. The overall style is simple and elegant, integrating traditional food etiquette and utensils aesthetics into design details, successfully shaping a brand image with both cultural heritage and high recognition, and creating a high-quality model for the cultural empowerment and image upgrading of fast-food brands.

1. Project Introduction
Shenzhen Zero Gravity Design Co., Ltd., located in Shenzhen, the capital of innovation, has joined hands with brand Yamis to create a full set of brand design schemes. With the core concepts of food economy, taste degree and utensiity, oriental food wisdom is integrated into modern brand vision, packaging and overall system.
As a top local design consulting organization that has won the Red Dot Supreme Award, the highest honor in international design, zero gravity design is based on a forward-looking design perspective, digging deep into cultural connotation and commercial value, completing the whole case building from brand positioning to visual landing for Yamis, and also upgrading the brand of the domestic fast consumer goods industry, setting up an excellent model for the integration of culture and design.

2. Design Agency: Shenzhen Zero Gravity Design Co., Ltd.
Shenzhen Zero Gravity Design Co., Ltd. is rooted in Shenzhen and is a leading comprehensive design consulting agency in China. The team upholds the core concept of extreme design, and its business covers five core sectors: brand innovation design, product innovation design, packaging creative design, visual creative design, and integrated marketing.
The service field spans many tracks such as intelligent hardware, intelligent household appliances, professional equipment, medical devices, fast consumer goods, etc. It is different from simple visual design. The team is good at cutting in from the dimensions of business strategy, brand planning, user experience, innovative application, etc. It excavates the core value of products and brands and provides customers with one-stop professional design services from early positioning to the landing of the whole case. With its excellent strength, its design works won the Red Dot Supreme Award, and its design level was recognized by the international industry.

3. Yamis Brand Design: Traditional Food Aesthetics Enabling Modern Brand
The brand design of Yamis is deeply centered on the traditional diet concept of "food is meek, taste is meek, and uesswork is orderly", integrating the Chinese-style elegant life aesthetics into the modern commercial brand system.
In the brand positioning stage, the design team combines product attributes and target groups to anchor the brand tonality as healthy, refined and elegant, and realizes the combination of traditional food culture and modern consumer aesthetics. The visual expression abandons the complicated and fancy style, chooses the simple and atmospheric visual language, echoes the core of the brand's "degree and order", and makes the visual image and the brand concept highly unified.
As the key to the connection between products and consumers, packaging design takes into account both practicality and artistry. The team integrates food etiquette and utensils aesthetics into details such as modeling, materials and patterns, which not only ensures the basic functions of packaging, but also carries brand culture, and has both use value, communication value and ornamental value. The whole set of design allows Yamis to form a distinct recognition among similar FMCG brands, and makes traditional food culture rejuvenate in the contemporary market.

4. Design Concept and Regional Value
The Yamis project is a typical practice of zero gravity design based on culture and design service business concept. Relying on Shenzhen's perfect industrial chain, open innovation atmosphere and international vision, local design institutions continue to explore local traditional culture and re-interpret it with modern design techniques, so that oriental aesthetics can move towards the mass market.
The project also fully demonstrates the regional advantages of Shenzhen's "industrial design" integration and development. Local design forces, represented by zero-gravity design, continue to output high-quality full-case design works, promote the coordinated development of the regional design industry and the real economy, and help domestic brands to achieve the dual upgrade of quality and image with the help of design.