When developing the Philips Sonicare DiamondClean Essential electric toothbrush, the manufacturer focused on the needs of the younger generation. The Gum Pro mode changes the frequency of the motor at different intensities and gently vibrates at the end of the session. It rewards users with an animation of a smile as they finish brushing their teeth. The pressure sensor ensures gentle use, while the metal-finished housing has a smooth and elegant design.
Jury Comments
Philips Sonicare DiamondClean Essential attracts a young target group with its functional and elegant aesthetics.