Colgate x inDare | Colgate Keep Toothbrush Product Strategy Case

2023-03-10 Home Appliance 5528 7 73

inDare

China · Other Industries

Colgate x inDare | Colgate Keep Toothbrush Product Strategy Case

2023-03-10 Home Appliance 5528 7 73

inDare

China · Other Industries

A global issue of the general trend. When the earth meets every need for human survival, it will be replaced by a day when the earth's resources will eventually be exhausted and exhausted. Global warming and ecological damage have been severely damaged, and the environmental crisis has long become a global problem that cannot be ignored.

"Colgate Colgate" is a leading oral care company in the world. They build their brand influence on the practice and dissemination of positive social values. So far, through the "5% contribution to the earth plan", 5% of the annual capital budget of each manufacturing plant has been allocated to projects that reduce energy, water and waste. Similarly, as a pioneer of product innovation, inDare also believes that sustainable development is an eternal issue, and it runs through and implements all aspects of design and business cooperation.

Since inDare started its three-year cooperation with Colgate in 2020, it has produced products and innovative projects every year to strengthen consumers' awareness of "brand equity. Implement the granularity of product innovation so that potential consumers can "form perception" and "enhance awareness" of the brand through products, and finally complete "sustainable long-term business value-added" to help companies "avoid detours 」.

This cooperation is a landmark series in the sustainable development of the brand-"Colgate Keep", which is mainly sold in the European market. The brand pays great attention to the meticulous experience of users. At the same time, it also needs to consider the universality of the product and the differentiation of design. It is a test for inDare and a new growth. Neither sacrifice oral health nor throw plastic into the trash can. In the end, inDare created the latest generation of "Colgate Keep" toothbrush, which pays attention to happiness, coexistence of color value and efficiency, and takes into account both aesthetics and value. it is equipped with a replaceable manual toothbrush with two brush heads, and a "ordinary" toothbrush that can really be used for a lifetime.

In addition, "Colgate Keep", which is different from the previous generation, is also manufactured by aluminum alloy with high-pressure casting process, because the dead corner of the shape leads to an increase in the cost of manual grinding. "Good production" is also an important consideration for product and commercial sustainability, so this time we adopted a more integrated appearance to solve the problems of the previous generation of products, and successfully reduced the production cost for the brand.

The use of toothbrushes is generally in the toilet and other washing spaces. InDare needs to consider how to better keep the product dry and reduce the storage space. Therefore, we hope that this is a manual toothbrush that can "stand" and can solve the above two problems at the same time. We continue to use the design language of "Colgate Colgate" manual toothbrush product line with rhythm and movement. We try to re-explore the form of toothbrush standing on the table top and integrate the comfortable form needed to hold the toothbrush into the design of the whole grip. It is stable and not easy to slip. The grip lines are soft and rhythmic.

"Colgate Colgate" attaches great importance to the ergonomics of manual toothbrushes, which is exactly what inDare has been specializing in. According to the two experiences that the products are most valued by consumer groups in Europe and the United States: the grip of the brush handle and the arrangement of bristles, we have carried out a comprehensive manual experience update for the latest generation of "Colgate Keep.

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Comment Board (7)

hgu 2023-03-10
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What is the transparent material at the bottom?

2023-03-10
Reply

Great!

咕咚咕咚 2023-03-10
Reply

This is good

超市漫步 2023-03-10
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GOOD JOB

阿羽 2023-03-10
Reply

Big brand

换句话说 2023-03-10
Reply

白砂糖 2023-03-10
Reply

Very special design

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