On March 9, 2018, the German IF Design Award (iF Design Award), known as the "Design Oscar", was held in Munich, Germany. Zeng Ling Design Workshop's original brand "Suddenly Wine" stood out and won the IF Food and Beverage Packaging Design Award.
On April 15, 2019, Italy's A'Design, the top international design award, announced the results. "Suddenly Wine" won the annual silver award again. The award ceremony was held on the shore of Lake Como in Milan, Italy in June.
Zeng Ling Design Workshop
Creative Director/Designer: Zeng Ling
Illustration: Wang Jing
Design Assistant: Chen Meiling
Awarded: 2018 German IF Award 2019 Italian A' Design Silver Award
Suddenly, the design of wine is inspired by the story of "monkey fishing for the moon". The monkey wearing clothes and fishing for the reflection of the moon is like people who are busy but have no harvest in their lives. But there is always a sudden realization, such as he has drunk wine and began to think about life. The package summarizes the forest in the evening with lines, shows the monkey in the wait-and-see with silhouette, interprets the monkey in the moon with Chinese shadow play, and tells the brand story with the design level.
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