Creative organization: Shanglai Industrial Product Design Co., Ltd.
Service Content: Product Strategy | Product Design | Innovative Structure Research and Development | Product Landing Follow-up | Scene Rendering | Graphic Design | Product Modeling | Brand Case

In 2024, the demand for rental housing among young people in China is still high, and most young people basically choose to rent for work reasons. Among them, more than 80% of rental users have limited living space, which can only meet the basic daily living needs. In this context, from product positioning to brand strategy, up design redefines the new pattern of electric water pumps, from the rational use of space to the comfortable experience of products, helping "brand" to become the first choice of contemporary rental young people.

We foresee the trend of the rise of demand for "rental parties" and break the inherent form of similar products on the market. It adopts a unique and recognizable appearance, and attracts the attention of young consumers with its soft and stylish product lines and exquisite "Little Swan" shape. Abandon the traditional water machine cumbersome to occupy the space characteristics, choose the use of simple mini base and 360 degree rotating water way, fundamentally solve the rental water "space narrow" user pain points.