Italian Berlucchi Award-winning Wine Label Design

Participants: KeJia Tan, Luisa Zhang, Valeria Zanetti

Project
The project, created by a leading Italian sparkling wine company - Berlucchi, intends to launch a new line of products within a broader partnership project with wineries in various Italian territories. The partnership provides for the combination of the production skills of the sparkling wine company with the knowledge of the native vines and territories by the local partners.
This project is ba-sed on several objectives: that of enhancing biodiversity and the potential of territories, promoting more local consumption in order to improve the environmental sustainability of consumption itself and offering consumers, increasingly demanding and looking for new flavors/experiences, new products that accompany different moments of consumption.

Project Introduction
The project was created by Berlucchi, a leading Italian sparkling wine company, and intends to launch a new product range in a wider cooperation project with wineries in various regions of Italy. This partnership combines the production skills of the sparkling wine company with the local partners' knowledge of local grapes and regions. The project is based on several objectives: to strengthen the potential of biodiversity and regions, to promote more local consumption in order to improve the environmental sustainability of consumption itself, and to provide consumers with increasingly demanding and looking for new tastes/experiences with new products that accompany different consumption moments.

Target
The target at which the products are aimed is that of today's sparkling wine consumers, who are curious and open to tasting new products, suitable for different consumption occasions and with an environmental awareness that leads them to prefer local products, in an age bracket of approximately 25 to 40 years. As is already the case in the market today, one of the targets will be people who do not consume personally
but buy as gifts

Target Object
The product is aimed at today's sparkling wine consumers, who are curious and open to tasting new products, suitable for different consumption occasions, environmentally conscious, making them prefer local products, and the age group is about 25 to 40 years old. As is the case in the market today, one of the targets will be those who do not personally consume, but buy as a gift.

Keywords
Territory, Unite, New flavors, New experiences
Freedom, Nature, Glamour, Biodiversity.

Key Words
Land Consistency New Taste New Experience Free Nature Charm Creatures

Concept
The visual identity of the new brand is ba-sed on a radical approach to graphic design, aiming to communicate quality and elegance using curved and leveled shapes. This, because the harmonious system of graphics is inspired by the various Italian territories seen from a topographical perspective. The interpretation of the biodiversity of each territory and their singular potential is reflected by the different representation of each territory and their distinct uniqueness.
Identity is therefore communicated through the experimental use of landscape elements of the hilly areas of the various territories on the wine labels, through the balanced combination of complementary colors, abstract shapes and sinuous lines, which make the product modern and fresh.

Concept
The new brand's visual identity is based on a radical graphic design approach that aims to convey quality and elegance through curved and horizontal shapes. This is because the harmonious graphic system was inspired by looking at the various regions of Italy from a topographical point of view. The interpretation of each region's biodiversity and its unique potential is reflected in the different manifestations of each region and its unique uniqueness.
Therefore, through the experimental use of landscape elements of the hilly areas of each region on the wine label, through the balanced combination of complementary colors, abstract shapes and winding lines, the product becomes modern and fresh, thereby conveying the identity.

Naming Wines
MORPH: 'form '.
Morphology, from Greek:
morpho = form logos = desc-ription.
Land morphology is the scientific study of the shape of land and soil in their genesis and evolution.

MORFOS name origin
MORFOS
MORPHOS:"Form".
Morphology, from Greek.
morpho = form logos = description.
Land morphology is the scientific study of shapes in the generation and evolution of land and soil.

10 labels on display, 7 normal version labels, 3 premium versions

Morfos series has 10 labels, 7 versions and 3 premium versions