That is, he for Panasonic to open up a new category of rejuvenation.


Massage chair is a comprehensive massage product with large volume and complex functions. How to give a new definition to the massage chair and how to express the health function of the massage chair through industrial design is a new challenge when we create a new category for Panasonic.

After detailed research, we jumped out of the design idea of conforming to the corresponding consumer's aesthetics and focusing on good-looking appearance, and thought about how to make the users who use it can also experience the beauty of the industrial design of massage chairs. That is, through repeated research and discussion and brainstorming, he proposed the immersive experience mode of the five-sense massage chair, optimizing the function of the massage chair from all dimensions and improving the user's sensory experience.

The concept of butterfly pupa is used as a concept to depict the comfort and waiting sleeping in the pupa, making the massage chair a hotbed for consumers to complete their transformation and take on a new look.