Designer: Hefei Yisu Product Design Co., Ltd.
Designer: YANGL, CHUANZHU
Producer: Zhejiang Yinuo Household Products Co., Ltd.
Brand side: VANOW Bio Yike
Project time: 2020-03
Listing Time: 2021-03
The coffee cup market began to rise in 2019 and began to grow in 2020, and coffee cups, as a segmental category, have become a single product category that brands focus on. The design of domestic coffee cups should be considered to conform to the coffee drinking habits and design style of Chinese people, which is different from foreign coffee cups. On the whole, it is necessary to consider a simple design with a combination of drinking water and coffee and a certain texture style.
Design style: light luxury texture style is different from traditional equipment, and tends to be stylized and innovative.
Crowd positioning: with a certain consumption power of the group, the high-end.
Scene positioning: office group, home, out, mainly office group.
Usage: The direct drink cover and the straw cover are interchanged, and the use is diverse.
Category development: vacuum mug and glass universal design.