Project background:

Yue Fresh is a high-end milk brand owned by Junlebao. In 2016, Junlebao Dairy Group began the research and development of Yuexian milk, which took three years to develop. It took the lead in adopting and innovating INF0.09 seconds ultra-instantaneous sterilization technology, and successfully developed a new generation of fresh milk-Yuexian.

Project Objectives:

Through the younger design, it has successfully created a new generation of high-end pure milk image for the "Yue Fresh" who has not yet been recognized by the public.

Market Research:

The biggest problem facing modern fresh milk consumption is the competition in the Red Sea market. As a new brand, it is difficult to have a competitive advantage without visual characteristics. Therefore, to meet the aesthetic needs of the new generation of young people, the design with younger differentiation has become this time. The subject of research together with Rococo.

Brand Positioning:

Through the younger design, it has successfully created a new generation of high-end pure milk image for the "Yue Fresh" who has not yet been recognized by the public.

Solution:

1, younger to the needs of users as the core, through the understanding of Yue fresh technology and value combing,
The visual recognition level is set up, and after the cross-analysis of the target, the highest priority is to highlight 0.09 seconds of fresh.

2, through its own visual audit methodology, complete the picture positioning. The product attributes are highlighted by the white lining of the dairy cow pattern, and the dynamic and mouth-watering milk drops perfectly interpret the "freshness".