Project background:
This series of products aims to combine the quintessence of Chinese culture with modern trend elements, and launch cultural and creative products with both beauty and practicality, so that young people in the new era can re-recognize and fall in love with traditional culture.

Element positioning:
Peking Opera, the quintessence of Chinese culture, uses modern and fashionable expressions to combine traditional culture with modern trends to launch cultural and creative products with both beauty and practicality.

User Insights:
According to consumer research, at present, this series of products is one of the favorite gift boxes after 80 and 90, with great explosive potential.

Experience upgrade:
The items in the gift box, based on the design of office travel scenes, bring the quintessence of Peking Opera to the real life of young people.