Product name is often an important marketing resource for packaging. A good product name can quickly let positioning enter the mind of customers. The name of this product and crane symbiosis will fully express the ecological and environmental advantages of the product.
In terms of design, the main vision still uses cranes with rice ears to ensure the unity of brand vision, which is more conducive to the precipitation of brand assets. Considering that e-commerce sales customers will not come into contact with the packaging until they buy it, the packaging will not be treated transparently, which will have a stronger visual impact. The information that you want or not will be deleted directly, so that the packaging will become purer, the information of symbiosis with cranes will be strengthened, and the selling point of the product will be more prominent.
The shading abstracts the rice pattern and flies in the sky with the crane carrying the rice spike. Give people a dynamic feeling. Stripe symbols also have the advantage of terminal display, which is easier to highlight in Taobao grid. It can also create a lively atmosphere. It is also in line with the aesthetic orientation of the mainstream e-commerce customers.
Strengthen brand and category information on both sides and bottom of the package, so that even if it is placed flat, brand information can be transmitted more completely. It is convenient for customers to use.