Jia Jian Geometry | First Quarter Transcript

In the first quarter of 2022, Jiajian Geometry designed new product series for 15 brands such as Horizon 8, Jinmailang, Hua 'an Video, Elvis Presley Inspiration, etc., and upgraded the whole line with 5 new brands such as bambini, Cocoa Apes and Cute Grab to design and link the most creative lifestyle of young people today. In addition, Jiajian Geometry Pearl River Delta Design Center was officially relocated to Nanshan Zhiheng Industrial Park.


Service Customers: SPEED FOX Pursuit | CZUR Adult Technology | SUPERMONKEY Super Orangutan | TENCENT Tencent | BAMBINI Eight Meters, etc
Design Team: Jiajian Geometry XIVO DESIGN, Private Brand yoose Colored
Honors: 2022 US MUSE Design Award Gold Award in Product Field, 2022 US MUSE Design Award in Packaging Field Gold and Silver Double Award, 2021 Brand Planet Six Planet Awards

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"Super Orangutan Dumbbell 」

Service Content: Product Strategy and Positioning | Product PI Design Specification | Product Design | Product Core Visual Elements | Structural Feasibility Assessment | Appearance Handboard Supervision

I have made an agreement with my friends to clock in online sports at home and organize a group to go to the gym after unsealing. A good auxiliary exercise tool can make the fitness effect twice the result with half the effort. The super orangutan self-research course ''Fist Speed Spot'' is a fat-burning course that uses small tools to focus on boxing training but has no contact and no confrontation. Jiabian Geometry is the course The auxiliary tool of the product design.

For the fitness crowd close to the young trend, we combine sports and fashion elements in the appearance of the product, through the de-tool technique, incorporate highly recognizable brand elements, and adopt magnetic design to make it easy to store and organize. The ergonomic design fully shows the advantages of the product, brings stronger sports stimulation to the students, and brings immersive simulated fighting experience.

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"chasing light Zen two-way washing machine 」

Service Content: Product Appearance Image Positioning | Product Core Visual Elements | Product Design

Isolation at home, more family activities, the use of high-tech cleaning tools, can reduce the time for housework, but also keep the home clean and fresh.

In order to focus on high efficiency and extreme cleaning, the intelligent cleaning brand Chasing Light pioneered two-way cleaning, and joined hands with Jiajian Geometry to launch a two-way cleaning machine with artistic appearance and shaping era style, so as to define extraordinary cleaning technology with innovation and professionalism, and create a new intelligent species in this era.

We have simplified the line of the product, presenting the appearance of a cylindrical body and 0 screws, and applied the "source color" created by absorbing the natural life color to the body color, showing a rational and relaxed design philosophy, and obtaining comfort and freedom in pure.

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"Tencent Aurora Projection P2 」

Service Content: Product PI Design Specification | Product Design | Product Core Visual Elements | Structural Feasibility Assessment | Appearance Handboard Supervision

Tencent Aurora, the leading brand of home projector, has joined hands with Jiajian Geometry to launch Tencent Aurora Projection P2, bringing a new experience of audio-visual games. The product combines minimalist architectural art and ingeniously combines the conceptual design of "window" to hide the projector lens and remove the tool sense of traditional projection products.

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"Dangbei Projector Series 」

Service Content: Product Appearance Image Positioning | Product Core Visual Elements | Product Design

According to the different needs of consumer markets and consumer groups at home and abroad, Jiajian Geometry has designed a new series of projectors for the projector head brand Dangbei. It uses houses and retro cassette machines as design inspiration, strengthens the style and semantics of products through creative design, strengthens brand awareness, and continuously helps Dangbei's international development strategic layout.

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"Elvis Presley Inspired P5 Projector 」

Service Content: Product Appearance Image Positioning | Product Core Visual Elements | Product Design

Elvis Presley Audio Renewed and Upgraded, New sub-brand Elvis Presley Inspired to Launch P5 Projector with Jiaping Geometry. It inherits the retro aesthetic gene in Elvis Presley culture, presents the popular retro trend culture through projectors, and reshapes the aesthetic story of retro projectors.

Working from home depends on self-discipline and various office artifacts to help you handle your work efficiently. From the consumer-grade Aura scanner to the industry-grade flagship Shine high-speed camera, over the years, Jiajian Geometry and Adult Technology have brought more excellent solutions to the office, and innovative designs have won many international design awards.

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"CZUR Halo Optical Wheel Camera 」

Service Content: Product Strategy and Positioning | Product PI Design Specification | Product Design | Product Core Visual Elements | Structural Feasibility Assessment | Appearance Handboard Supervision
Honorary: Taiwan Golden Point Design Award in 2021

As a new member of the "New Office Series" of Adult Technology, Halo optical wheel camera adopts a spherical rotating axis design to realize multi-dimensional adjustment of pitch and rotation, giving people a balanced and orderly visual experience, making the shooting range and framing more flexible and meeting the shooting needs in various scenes.

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"CZUR Lens Altimeter 」

Service Content: Product Strategy and Positioning | Product PI Design Specification | Product Design | Product Core Visual Elements | Structural Feasibility Assessment | Appearance Handboard Supervision

Lens high-speed camera adopts an innovative form, with a through-folding vertical rod and a 180-degree rotating base. It combines high-speed camera and video camera into one, combines metal-like sun-print technology, perfectly integrates technology and minimalism, and meets multi-scene applications such as conferences and demonstrations.

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"Moon Shadow Cosmetic Mirror 」

Service Content: Product Appearance Image Positioning | Product Core Visual Elements | Product Design

Keep healthy at home. Moonlight Cosmetic Mirror is positioned in the high-end beauty mirror market, and works with Jiajian Geometry to create a new intelligent "magic mirror" for exquisite egoists 」. We remove the tool attributes of traditional mirrors through jewelry, making them more like a home artwork, allowing users to enjoy the exquisite and beautiful time.

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"bambini 」

Service Content: Brand Image Strategy and Positioning | Brand Image Upgrade and Diagnosis | Brand LOGO Design | Brand VI Design | IP Image Positioning and Design

As a sub-brand of Hong Kong DeYongjia Group (Hong Kong Stock Exchange: 0321), bambini has joined hands with Jiajian Geometry to create high-end children's clothing with more fashionable outdoor feeling.

Adhering to the brand concept of "playing all the way to the big", we will create a brand IP image based on deer and the concept of companionship-deer star. We will combine play, music, creation and fashion clothing to make clothing a link between parents and children.

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"Freeloop Horizon 8 」

Service Content: Product Appearance Image Positioning | Product Core Visual Elements | Product Design

Despite the departure, the creation is extraordinary. Fashion luggage brand Horizon 8 has launched a series of Freeloop suitcases. Jiajian geometry gives it a retro appearance. Inspired by the Renaissance, it creates a new female retro modern, presenting the exquisite and elegant lifestyle of contemporary women, showing a confident, strong, independent and free attitude towards life, and making every trip full of ritual.

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"Elvis Audio COCO Mini Music Handbag 」

Service Content: Product Appearance Image Positioning | Product Core Visual Elements | Product Design

Let's have a musical feast full of artistic atmosphere at home ~ Elvis Presley Sound and Jiabian Geometry to create a mini music handbag. Dutch visual artist Jacco Bunt is specially invited to find inspiration from "Eden" and bring a synesthetic experience of audio-visual aesthetics. Smart and innovative bag form, full of fashionable artistic design, Elvis Presley sound artist Gao Ding series was born.

The delicate and small mini handbag style reveals the flavor of luxury goods, resembling the mini finger bag that is popular in fashion circles. It breaks the boundary between technology and art with bold colors and minimalist abstract methods, hoping to give each exquisite girl more romantic surprise choices, so that love and music are always around, just like wandering in the Garden of Eden.

Keep up with the changing trend of the times, design drives differentiation & innovation, meets the personalized and diversified consumption needs of young people, and leads the contemporary lifestyle.

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"Jinmailang Houlai 」

Service Content: Packaging Strategy and Image Positioning | Packaging Type Innovation Design | Packaging Visual Creative Design | Packaging Font LOGO Design | Packaging Series Visual Extension | Outer Carton Packaging Design | Packaging Proofing Supervision

Milk tea is one of the most direct ways for young people to enjoy pleasure and relieve stress. Jiajian Geometry brings deeper packaging design to Jinmailang thick milk tea. We believe that not only the beverage itself, but also the packaging also needs to have emotional connection with consumers.

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"Jinmailang Qi Shi 」

Service Content: Packaging Strategy and Image Positioning | Packaging Type Innovation Design | Packaging Visual Creative Design | Packaging Font LOGO Design | Packaging Series Visual Extension | Outer Carton Packaging Design | Packaging Proofing Supervision

Jiajian Geometry has created two age-rich packaging designs for Jinmailang Qishi. First, based on the original background of the category, we choose the hand-painted illustration form with strong nostalgia, and combine the fruits corresponding to the three flavors with the "source of childhood happiness" such as game consoles, tapes, and marbles to evoke childhood taste memories.

Second, we found inspiration from the pictorial of Shanghai during the Republic of China and refined the retro elements. The Chinese strokes were simplified in the font, and at the same time, it combined the flower English to maintain a retro and stable style. While arousing the underlying emotional resonance, it also forms a visual difference with most soda packages on the market.

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"Huaan Video Pet Short Video Manufacturing Machine 」

Service content: product appearance image positioning | product core visual elements | product design | appearance board supervision | packaging strategy and image positioning | packaging package type innovative design | packaging visual creative design | packaging structure design | packaging proofing supervision | IP image strategy and design | poster creative design | concept rendering video

Under the short video craze, young pet "parents" hope that Mao children can also become permanent roles in the video. Jia Jian Geometry works with Hua 'an Video to create a pet short video maker, and uses AI algorithm to automatically lock pets for shooting and making films.

Starting from the function point of "recording pet life", we use the double-layer circular rotating structure inside and outside to simulate the process of camera capturing pictures, recording the lovely moments of Mao children all the time and leaving good memories.

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"Pomelo Electronic Atomizer 」

Service content: product appearance image positioning | product core visual elements | product design | appearance board supervision | packaging strategy and image positioning | packaging package type innovative design | packaging visual creative design | description card creative design | packaging structure design | packaging proofing supervision

YOOZ Tide Play Series is a new strategic beginning for grapefruit in the electronic atomizer market. Jiajian Geometry has created a complete product architecture from product to packaging, which is different from the image of traditional electronic cigarette products and accurately matches the preferences of its target population.

We explore the independent aesthetic and spiritual fertile soil for young people, break the barriers of traditional styles, draw inspiration from the representative Gundam in the secondary culture, build the packaging frame into the image of the mecha head, and combine the "Y" in the YOOZ logo as the face Totem improves brand recognition and reflects the admiration and continuation of the trendy culture.

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"Pomelo Atomizer Smoke Bomb 」

Service Content: Packaging Strategy and Image Positioning | Packaging Package Type Innovation Design | Packaging Visual Creative Design | Packaging Proofing Supervision

In the packaging of cigarette bombs, we have adopted two creative designs. One is the "pixel series". Through the visual "playing method" of mosaic, we can show cigarette bombs with different fruit flavors to create a refreshing and fruity packaging visual feeling.

The second is the "fluid series". We convert the taste of the tobacco oil entity into a fluid figure, and reverse the evolution of the figure in the way of growth. We match the color of the fruit body and a small number of contrasting colors to make the change of form more vivid and bring new visual experience and use experience to consumers.

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"Cocoa Planet of the Apes 」

Service Content: Brand Image Upgrade and Diagnosis | IP Image Positioning and Design

As a new brand in the domestic entertainment industry, Cocoa Planet of the Apes and Jia Jian Geometry deeply explore the preferences of video game enthusiasts. Taking the fashion sense of video games in the core of video games as its gene, it shapes the IP image of personality trend in multiple dimensions, expands more possibilities of video game brand vision, brings novel and rich game experience, and creates a unique new direction of video games.

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"Lovely Grasp 」

Service Content: Brand Image Strategy and Positioning | Brand Image Upgrade and Diagnosis | Brand LOGO Design | Brand VI Design | IP Image Positioning and Design

Cute Grasp Precise Positioning Baby Machine Special Shop, Joining hands with Jiajian Geometry to focus on Generation Z, which has unique personality and loves new things, and combines the concept of planet to turn the portraits of different customer groups of baby machines into IP combination-Coco Team, so that it can show differentiation in the existing baby machine market, enhance the emotional link between the brand and young consumer groups, and create strange and lovely light fashion trends.