China Merchants Bank small recruit meow IP Wen Chuang
The first brand IP in the financial industry is a major innovation in the brand operation of the financial industry. It is a kitten that lives in the same yuan as us, with charming adzuki bean eyes and super cute steamed stuffed bun face. It loves food, movies, travel, palmtop life and sharing new things with friends. It is sometimes simple and adorable, sometimes smart and sharp, sometimes full of vitality, sometimes stealing a little lazy, bringing infinite company and happiness to everyone.

Let China Merchants Bank's "Xiaozhao Meow" IP integrate into the lifestyle of "new youth", which can create content and products that empathize with young people, and truly let users feel the innovative spirit, open attitude, professional strength, and society of China Merchants Bank brand Responsibility, so as to identify and trust the brand.

We hope to make full use of communication tools to fully integrate China Merchants Bank's "xiaozhao meow" IP into the lifestyle of "new youth", create content and products with empathy with young people, and truly let users feel the innovative spirit, open attitude, professional strength and social responsibility of China Merchants Bank brand, So as to identify and trust the brand.