Appearance interaction: the temperament is traditional, the color tone is mostly warm in red, the expression technique is similar, and the transmission concept angle is similar.


Brand insight: We stand at the brand height rather than the product dimension to connect the core competitiveness of all products under the Xianzhi brand after the rain-high-quality Ganoderma raw materials.


Brand upgrade: logo design is mainly based on fonts, which is convenient for the audience to identify and remember. It is matched with the shape of gourd and the homophonic sound of gourd, which is consistent with the brand culture core of Xianzhi's new Chinese style after rain. All products of Xianzhi after rain are extended with Ganoderma lucidum as raw materials, involving a wide range of product categories. We stand at the height of the brand rather than the product dimension to connect the core competitiveness of all products under the Xianzhi brand after the rain-high-quality Ganoderma raw materials.


Visual experience: The core advantage of Xianzhi series products after rain is the high-quality Ganoderma lucidum raw materials. The main visual symbol design revolves around the concept of "Aquarius Lingyao", instead of directly displaying the concept of Ganoderma lucidum, which attracts people's curiosity.


1. Spore powder: The design follows the main visual symbols of gourd and Ganoderma lucidum auspicious clouds. The illustration design uses simple and freehand lines to outline the mountainous Ganoderma lucidum growing place. The color is taken from traditional Chinese landscape painting. The picture is fresh, bright and beautiful, with a sense of cultural importance. It gives people a mysterious and romantic visual feeling and conveys extraordinary product temperament. The package is a pull-out structure on the right side. Inside the mysterious and elegant outer box is a group of pictures composed of four inner boxes. There is a universe inside, giving people a sense of surprise and ritual.

2. Ganoderma lucidum turns into auspicious clouds and escapes from the gourd, forming a Chinese style of carefree and auspicious. The center of the gourd uses the arc-shaped dividing line of the Taiji Yin and Yang fish map to convey the concept that the product is silent with Taoist culture and everything in mind. Color matching using classic black gold collocation, reflecting the sense of value. The packaging adopts a base-type opening and closing structure to give a sense of ritual.