Gong Runxiang is a tea company with tea cream as its core product. In the tea industry with novel and technological attributes. In the early stage of the project, through industry analysis and user analysis, the positioning line terminal is a new technology-based beverage, the general direction of the new tea. The overall feeling of the space emphasizes the modern and simple feeling and the scientific and technological cultural feeling. Through the use of lamp film and projection, the process of gradual dissolution of tea paste in water is displayed. The feeling that random lines are blooming like ink painting has become a major feature of the space. In the way of product presentation, combined with the different tastes and color directions of the product itself, the color area is divided to form a super symbol in the space, so as to break away from the impression of traditional tea space and form a brand space feeling of new tea drinking and new tea lifestyle.