Name of Work | Packaging Design and Exhibition Design of Guizhou Beef Powder/Lamb Powder
Original Design | Jason Kwok (Guo Jinchong)
Executive Design | Jason Kwok (Guo Jinchong)
Strategy Introduction | Based on the local humanistic characteristics, a cartoon girl image is created and drawn as the image representative of the local culture, combined with the local landscape characteristics of the stick figure style, highlighting the regional characteristics of the product, creating the exclusive symbol of the regional product, and then combined with the physical photography to show In the entire layout, the strong humanistic atmosphere has narrowed the emotional distance with consumers, and can let consumers understand the local characteristic culture in a form of art, the food map full of appetite also makes consumers have the urge to taste, which is more in line with the aesthetics and brand promotion acceptance of contemporary young consumers, thus causing the desire of consumers to buy!
Service Content | Packaging Strategy, Cartoon IP Image, Food Photography, Packaging Design, Product Visual Image, Exhibition Design
Creation date | 2021.04

Packaging design:

Exhibition Design---

Booth Design: Requirements-Simple Fit, Exhibition


Canvas Design of Booth Backwall:

Booth effect diagram:

Design of Invitation Letter for Exhibition: