At the end of 2022, we ended a three-year long run of the epidemic. During this time, the vast number of catering enterprises have been hit extremely hard, with many coffee brands not only affected by the consumption downturn caused by the epidemic, but also against the chain of internal volume and contempt from their peers. InDare believes that the choice of coffee for coffee lovers depends more on the current state: when charging at work, they tend to choose high-efficiency and cost-effective coffee; during leisure and social activities, the "flavor" and "experience" of coffee become priority items. The form of coffee reflects the current "state" of consumer demand and should not be interpreted as taste and consumption ability by facial makeup. InDare hopes to break the limitations of traditional coffee brands and models and make drinking coffee more pure, free and delicious. With the beautiful vision of "a cup of good coffee at hand", inDare and "HOOLOO COFFEE Snoring Coffee" announced the opening of in-depth cooperation. As the head innovator of the new mode of smart coffee, the brand adheres to the original intention of "making smart, convenient and high-quality coffee rations" and enables users to have a better coffee experience through technology. A new generation of intelligent products in the coffee consumption market was born -- inDare and "HOOLOO COFFEE Snoring Coffee" jointly create a "Snoring Coffee Machine" to realize users' free coffee time, free coffee scene, free coffee economy and free coffee society. Based on the background of the new experience of content consumption and retail, we should not only solve the problem of product efficiency, but also let users leave a deep impression on the brand while consuming conveniently. Therefore, the "snoring coffee machine" must meet three core needs of users: it is not only the core needs of users, but also the core differences of products. The combination of humanities and technology has been throughout the entire product creation process. We hope not only to eliminate people's cold feeling of traditional smart fast coffee, but also to convey the brand proposition and humanistic care behind the technology and realize the real new coffee freedom. Focusing on core consumer groups such as "migrant workers" and "fast coffee", "snoring coffee machine" meets users' coffee needs at different times 24 hours a year and is the most efficient and high-quality caffeine acquisition channel. In addition, use content interaction to build strong emotional links, create a sense of topic, freshness and pleasure, and provide users with energy through both physical and mental satisfaction. How to make the "snoring coffee machine" in a variety of decoration style office environment into eye-catching, unique existence, become a group of target consumers of coffee choice? In the product design, the inDare abandon the traditional box cargo aircraft inherent impression, combined with the internal extreme efficiency of the layout, the use of "L" shape design, to create a transparent and intuitive semi-immersive sensory design. For inDare, such a large-scale product design and experience innovation is undoubtedly a considerable challenge. From the combing and integration of conceptual inspiration to the optimization of product details, every intention and innovation is our dedication to design. Finally, from the dimensions of sensory experience, spatial experience, human-computer interaction, etc., users are allowed to create a real link with "HOOLOO COFFEE Snoring Coffee", and the brand's new coffee liberalism can be felt at every contact.
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