The 21st century is an era when the health industry leads the world economy. "Traditional Chinese medicine science and technology health industry" will surely become another new driving force to promote economic development. In order to better seize the opportunity and create better quality products, Wen Taiyi combined with convex and concave design, dug deep into the essence of traditional Chinese medicine, integrated modern science and technology to carry forward innovation, stood in the new retail outlet through the way of traditional culture re creation, constantly created health science and technology products and green ecological chain more suitable for modern people, and made traditional medicine benefit more people with the power of science and technology.

In order to improve the market competitiveness of Wen Taiyi from the perspective of product experience, the convex-concave design takes modern science and technology as the carrier, deeply explores the traditional moxibustion technology, and introduces different forms of moxibustion instruments to meet the diverse health needs of modern users, making the use more portable, safe and reliable.

The convex and concave team has created a set of intelligent moxibustion products with Chinese traditional characteristics through the re-creation of traditional culture. The combination of excellent traditional medicine and modern production technology makes the use more convenient and the experience smoother. The vision of Chinese traditional culture is used as the PI feature of the product, which not only retains the flavor of traditional culture, but also conforms to the aesthetic habits of modern people.

After the product went on the market, it has achieved good market sales performance and unanimous praise from users, making it easier for more people to experience the benefits of excellent traditional medicine.


Service brand: Wen Taiyi
Design Team: TOALL DESIGN
Design to create core value service content: industrial design, PI design