The original intention of Dunshi's ceremony: study poetry sincerely and speak ceremony vigorously. It means to act in accordance with the guidance of the Book of Songs, and to act in a gentle and honest spirit and the rules of ancient rituals.
Advertising slogan: Honesty spirit, inheritance of ancient rituals

The purpose of the flagship store: to carry forward the ancient etiquette culture, to do a good job in festival gifts and celebration gifts, to be guided by the cultural methods in the Book of Ancient Rites and Songs with a sincere spirit and mentality, and to combine the customs of modern people, so as to create a new brand of festival celebration gifts.

Image ambassador 1IP mascot: Little Dundun
I have a cheerful personality, like to talk about poetry and etiquette, and have fun with others. It is better to carry forward the etiquette culture from Lele, let everyone learn etiquette, let everyone salute, worship teachers and love friends, and be a happy salute ambassador.

Image Ambassador 2IP Mascot: Little Poetry
Gentle personality, love piano, chess, calligraphy and painting, beautiful and generous, good at conveying etiquette culture, love poetry and painting, be good at dancing, share etiquette culture with others, and send gifts from every festival to important people. He is a lively and lovely salute ambassador.