FACE, a well-known cup and pot brand in China, is also our long-term partner. There are more than 3000 offline KA retail stores and annual sales of e-commerce channels exceed 0.1 billion yuan. The brand slogan of FACE "is free and has an affair with art", hoping to gain the recognition of young customers by improving the brand and product design taste.

Customer Name: FACE
Service content: appearance design, structural design
Design analysis: FACE brand slogan is "free and has an affair with art". When we design products, we still take root in brand positioning and consumer positioning. The source of design is to search for art and culture loved by young women.
Listing Date: 2019

Our topic: How to design practical art?
The goddess Bastet (Best) is the daughter of the sun god Ra, with the warmth of the moon and the charm of women. She became a cat, and the image of the Egyptian cat god came from it. Bastet is regarded as the protector of family and happiness. From the beginning of the ancient Egyptian dynasty, especially in the Bubastis dynasty, it has been worshipped by people in the Nile Triangle.
Today, the image of the Egyptian cat god still occupies a place in the home decoration culture, while the popularity of "cat-sucking culture" continues to grow. How to simplify the image of Bastet and skillfully apply it to the design of thermos cup is an important topic of this proposal.

Elegant cat head, give you gentle code
The lines are neat and the profile is simple and elegant.
It shows the artistic sense and internationalization of FACE brand.
The top is decorated with zinc alloy metal fittings.

Small caliber, more heat preservation
With the mouth of the cup as the boundary point, the cup body and lid shrink to it,
Maintain harmonious proportions and feel comfortable to drink.