Project Party: CR Snowflake

Awarded: IF Design Award 2024

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



Qin Shihuang light beer is the first light beer in China. It uses Chinese crops as the basic raw material and Qin Dynasty elements to interpret the light beer full of Chinese characteristics. The Qin Dynasty elements symbolizing Chinese culture are integrated into the packaging design, showing distinctive regional cultural characteristics and conveying the concept of CPA. The product leads the industry to the new trend of CPA.