For more than 60 years, TEAMS | Zeiss has been committed to helping Bosch's brand value transform into a visual brand language in the field of power tools, integrating strategy, usability and engineering technology at the overall level. Five studios around the world provide the same outstanding design quality and ensure that each newly developed concept can be verified globally.

For our longest-term customers, we can develop the brand for a long time from the perspective of higher goals of the enterprise. Following the successful development of the most ergonomic and usable single power tools for Bosch, we have developed a full range of product portfolios and families.

One of our key insights in developing visual brand language is that products never exist independently and must be viewed in the context of it and other corresponding products. In the early days of research and development, this insight triggered a new partnership between us and Bosch. We were able to jointly create and manage an international brand manual for Bosch products and formulate design strategies. Our real purpose is not to complete the entrusted design tasks, but to implement the same vision and quality requirements to achieve the usability, form, color and function of all product lines.

In our cooperation with Bosch, another effective method is to understand the development of products in the global environment. It is integrated with local trends, culture and competitors and influences each other without compromising on the core values of the brand. This has always been an exciting challenge and requires TEAMS | Zeiss to expand our tools and knowledge about product design. With Bosch, our full range of services can be realized: from market analysis (local and global) to research and focus groups, it has always been very important for us to understand the environment of Bosch's existing products by combining user experience and research methods.

If a product exists only as a product, it is bound to fail. Successful brands become active and flexible over time, but at the same time the core of their personality remains consistent (just like human personality). How brands respond to impacts and trends is an important part of corporate strategy. Learning from our cooperation with Bosch, we firmly believe that products must respond to the changing needs of users, markets and technologies, thus strategically guiding organizational innovation.

From our very beginning, Bosch's professional power tool design has been leading and driving the market. The success of the brand, the recognizability of its visual brand language and the innovative ability of its product series prove the strategic development of various product fields under the cooperation of Bosch and TEAMS | Qisi.

Ultimately, the results say it all. In almost all global markets, the flexibility of the visual brand language set for Bosch products enables products to meet the needs of users in various regions. However, the firm quality and core attributes of the brand are still recognizable in terms of concept, design and usability. As one of the most classic successes and honors, Bosch products represent our professionalism and enthusiasm in visual brand language.

TEAMS | Qi Si is one of the oldest design consulting companies in the world, with 5 design studios on three continents. Through innovative design methods, customers are helped to bring products from the initial design concept to the production stage, providing design consulting with strategic positioning for local and global markets.
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