Author: Zhang Yuran
Brief introduction: this topic comes from Hunan xinghai sporting goods co., ltd. the enterprise hopes to develop an indoor sports and leisure product with rope net elements for the public. Through research and analysis of the current consumer market in the sports industry, it is found that the proportion of women's consumption in the sports market has increased year by year, and the prospects are considerable; the portraits of consumer groups based on market data show that women after 95 are the main consumer force of household sports and fitness products. Positioning as the target group.
After a systematic, comprehensive and in-depth understanding of the fitness and sports consumption behavior of young women, and an analysis of the existing fitness products based on female consumption, this paper summarizes the characteristics of female fitness focusing on weight loss and shaping, as well as the opportunity point of product design, and focuses on boxing, which has gradually emerged among female fitness enthusiasts in recent years. Boxing continues to heat up, giving birth to a new consumption trend, but at present, the fighting products in the female sports consumer market are relatively blank, and there is a large space for development.
After analyzing the advantages and disadvantages of competitive products, combined with the needs of intelligence, a sound and light combination, interactive fitness boxing device-rhythm boxing is designed. The device will alternately change the lights at the four hitting places according to the rhythm of the music. The user will play the lights at the hitting places with the music to exercise and keep fit. At the same time, the reaction force and flexibility will be trained. During the hitting, the lights will give timely strength feedback to create a good fitness experience. Rhythm boxing enhances the interest of boxing, combines sports and leisure, enhances the motivation of users' fitness behavior choices, helps the continuation of fitness behavior, and then cultivates the habit of active exercise and maintains a healthy body.

Original link: https://pinwall.cn/project/37645