For 102 consecutive years, the New York ADC Award for Creativity and Design has been held worldwide,
The 102 award-winning works were announced on May 18.

By virtue of the Jinjiang Spring drinking water brand and packaging design project, the design team of Gao Peng won the affirmation of the well-known artists and the elite jury of creative design industry, headed by Takashi Murakami (a world-renowned commercial artist and the chairman of the evaluation of illustration category of Mayang West 102TH in New York ADC's Miao Jiang),

Won 5 cube trophies (3 silver and 2 bronze) and 4 excellent works awards (covering: brand design, illustration design and text application design) in new york ADC102, breaking the two winning records of Chinese brands and design teams in the 102-year history of new york ADC102.

The Jinjiang Spring brand and packaging design project will be completed in 2022,
Xi 'an Gaopeng design team is responsible for the brand: concept refinement, value focus, product planning, advertisement refinement, product purchase sorting, logo design, series product packaging design, container industrial modeling design, advertising design, store space design advice guidance, etc.

The Jinjiang Spring brand and packaging design project will be completed in 2022,
Xi 'an Gaopeng design team is responsible for the brand: concept refinement, value focus, product planning, advertisement refinement, product purchase sorting, logo design, series product packaging design, container industrial modeling design, advertising design, store space design advice guidance, etc.

The biggest difference of this design is that the advantage value of Jinjiang Spring "Longevity Miao Jiang and Mayang Mountain Spring" is presented by the creative design technique of illustration combined with words, and its natural water industry attribute is highlighted by the Chinese landscape painting style. Four kinds of animals and four kinds of plants correspond to the eight words of the advertisement respectively, which minimizes the identification cost and has both aesthetic and interesting experience,

In the brand and product packaging, it perfectly presents the artistic expression of commercial design, and won the New York ADC Award, which plays an important role in promoting its brand value endorsement and dissemination promotion and sales.

The New York ADC began in 1921,
It aims to recognize excellence in art and innovation in all forms of creative design and advertising around the world.
In its 102-year history, the winners include: Pop art master "Andy Warhol", Apple's "Steve Jobs, Jonathan Eve", design elites "Paul Rand, Raymond Rowe, Stemming, Yuze Kakura, Yoko Tanaka, Tadashi Yoko, Issey Miyake" and other "famous brands, commercial art masters, creative design elites", etc, many temple-level practitioners to be able to win a cube trophy for the top career glory.

With the platform opportunity provided by ADC in new york, Gao Peng's design team has won 8 cube trophies (4 silver and 4 copper), 12 excellent works and 28 SHORTLIST since its participation in 2020.

In 2022, ADC 101TH ranked 36th in the world, 6th in the Asia-Pacific region and 3rd in Greater China.
In 2023, ADC 102TH ranked 19th in the world, 3rd in the Asia-Pacific region and 1st in Greater China.
May there be more domestic brands, creative and design companies or individuals in the future to achieve good results in the New York ADC competition.