A multifunctional hot air comb for young consumers is designed to meet the different hair and styling needs of consumers. At the same time, a hair care essence module is improved and added to the standard hair comb module. Consumers can use it with hair care essence, which is convenient and fast and can also reduce the damage to hair. At the same time, it also develops the re-purchase attribute of consumables for products.

Design Team: Sai Chuang Design
Product Category: Personal Care
Project time: 2021

From 2020 to 2021, the size of the hairdressing and hair care market continues to grow, consumer demand is constantly changing, market products are also constantly iteratively updated, hot air combs sold abroad gradually open up the Chinese market.

When consumers begin to pursue a higher quality of life, hairstyle has become a part of the face that attracts consumers' attention. At the same time, the hair quality problems caused by consumers due to work pressure, staying up late and other reasons have also attracted attention.

After preliminary research, we found that the three labels of fashion, health and ease of use are the consumption trend of the hairdressing and hair care market, and the hair care function of caviar essential oil, which is popular nowadays, meets the needs of consumers.

Considering the results of comprehensive research and team discussion, the designer decided to integrate the three-in-one function of essential oil hair care and blow-comb modeling into the design of hot air comb to create a differentiated innovation point of the product-to develop the re-purchase attribute of consumables for the product.

In the standard comb module, the design of hair care essence module is improved. In the process of blowing hair, hair care essence can repair hair more deeply, enlarge the effect of essence, and save time for users.

The replaceable comb module design allows users to have different styling choices during use, and also facilitates the cleaning of the comb.