"I spent so much money and stepped on so many pits. I feel that many products are collecting IQ tax." This sentence, is "pick up light" brand founder for the first time to see TOALL convex concave design team said. She is an older woman, experienced postpartum repair of all kinds of trouble: hospital pelvic floor treatment easily thousands of dollars, equipment bulky like a trolley, physical therapy process privacy is poor ...... The so-called "home pelvic floor repair instrument" on the market, most of the large volume, complex wiring, inconvenient to use, and the appearance of cold, see do not want to use

"I spent a lot of money to solve many problems after delivery, but some charges are really a bit of a hole." As she took her baby, she was planning to start a business. She found the TOALL convex and concave design-what she wanted to do was not just to sell a product, but to provide a truly professional, private and convenient rehabilitation program for thousands of mothers like her. As a result, the "pickup" brand came into being. The Chinese name "picking up light" embodies the simplest wish of novice mothers-to pick up the healthy and confident self before pregnancy and the good time occupied by children and overwhelmed by trivial things. English names have more stories. "Shineiss" is not a ready-made word, but a convex design team specially created for the brand. It is a combination of "Shine" (shining) and "-iss" (a warm and soft suffix)-meaning that the brand not only allows users to repair their bodies, but also allows every woman to regain her "shining" self from the inside out.

Behind this, the core driving force is that entrepreneurs "I made it for myself and for thousands of mothers"-a new generation of female entrepreneurs are turning pain points into solutions with a special resilience. This is not the starting point of a commercial project, this is a love letter from one mom to all moms. Just need the pain behind the pelvic floor muscle repair, is not a niche demand. The incidence of urinary incontinence in Chinese women is as high as 20%, 40% for women aged 45 and 70% for women over 60, while the consultation rate for pelvic floor dysfunction is only 5%-10%. What really bothers mothers is not only the physical inconvenience, but also the sense of shame and long-term tolerance brought about by "social cancer.

Why is the rate of visits so low? The answer is simple: either inconvenient, or not cheap, or not decent. Hospital side: professional pelvic floor rehabilitation often thousands of dollars, need to go back and forth many times, and the equipment is very large. Many mothers recalled the physical therapy process, and their first reaction was "I don't want to go again"-the treatment chair was cold, strangers were required to operate, and the whole process was full of the feeling of being examined. Household end: there is a fatal problem in the pelvic floor rehabilitation instrument on the market-the wiring is so complicated that you can't tell which wire is inserted into which hole. The plug is similar in size, the electrode plate has to be connected to the machine, and the cable is dragged. "Almost all product sockets are very complicated, or there is no obvious difference and convenient guidance". It takes half a day to wire before each use, and it was shelved after two uses. Market side: technical solutions are also chaotic. From confinement clubs to various "high-tech physiotherapy", prices range from hundreds to tens of thousands. Many products make a fuss on specious concepts such as "reverse current" and "biofield". There are few mature products with real medical qualifications. Sun Zong, the founder of Light Pickup, was himself a personal experience of these "pits. After paying high costs and enduring all kinds of inconveniences, she decided to go down in person and turn a pain point into a career. Competition analysis: Why does a "should be simple thing" become complicated? After doing research, the TOALL convex and concave design team found that the root of the problem is actually very simple: "Almost all the pelvic floor restorers on the market are designed too complicated."

Big: Pelvic floor muscle rehabilitation products on the market are generally bulky and difficult to integrate into the convenient and aesthetic lifestyle of modern mothers. Difficult to connect the wires: the connecting wires of the electrode plates are often dragged out in many ways, and all the plugs are similar in size. Every time you use it, you must check the correspondence between the cable and the interface one by one. A little carelessness may cause misoperation, and the user feels extremely frustrated. Charging trouble: poor endurance, many charging lines, difficult storage, the use of the scene is seriously framed at home, unable to cope with travel, business trips and other light needs. Cold: all white, metallic, black-a strong sense of medical equipment, "mechanical sense" full. This product, which should have returned to the family and created a sense of intimacy, abruptly set off the sense of distance in the "hospital corridor. Experience fault: more importantly, the product generally does not provide scientific guidance. Users don't know if they are practicing right or not, and they rely entirely on their own feelings-the effect depends entirely on "luck". It all points to the fact that true "user-centric" design on the market basically does not exist. Most of the products just roughly stuff medical technology into a tough-looking white box, not standing in the mother's point of view to think "how the hell do I use the convenience?" Design break-in: from the boldest idea since the user pain point is "too complex", then the solution is "simplify to the end". The Convex and Concave design team made what seemed to be a rather "bold" decision at the time: insert the line only once. From the beginning to the end of the whole machine, all the electrode pieces need to be plugged in only once, and the plug cables are all unified, thus fundamentally eliminating the trouble of wrong cable connection.

"At that time, we thought, is it possible that this thing has only one thread end, from the machine to the use, it will not be inserted wrong again?" But no matter how perfect the design is, it must compete with reality. When entering the second-class qualification certification stage of medical devices, the relevant national regulatory agencies put forward extremely strict restrictions on the safety and reliability of medical devices-changes in the internal structure have to be accepted. Although the final version on the market is different from the original ideal state due to technical requirements, it still maintains the greatest convenience for users: the plug design is still much simpler than all similar products on the market, almost in one step; The wiring guidelines are extremely clear and the operating threshold is almost zero.

The real design is not a sky-high style, but a wisdom that cleverly walks between engineering limits and regulatory requirements. Industrial design: the confrontation between "small and beautiful" and strict engineering After determining the functional scheme, the convex and concave design team officially entered the industrial design stage. Appearance-as gentle as "pebbles" The traditional pelvic floor restorer looks like medical equipment, with a heavy body, tough ridges, and cold tones-every detail conveys a "you are sick" signal. The first thing convex and concave design does is to completely break this rigid concept. They compress the fuselage to the extreme, and the appearance is similar to a warm pebble-soft lines, delicate touch, and warm colors. The moment the user holds it in his hand, he will not have a sense of distance dominated by "medical devices". Instead, he will think: "This is my thing and a part of my life."

Engineering structure-the ultimate challenge of space utilization to do "small", easy to say, to do is the real engineering challenge.

In order to compress all complex precision devices such as circuit boards, chips, electromagnetic coils, batteries, heat dissipation systems, etc. into a cobblestone-sized shell, perfect coordination between circuit layout and structural design is required: electromagnetic coils are specially customized at the lower part of the interior, which can generate 0-7T of electromagnetic induction energy, effectively penetrate the pelvic floor to stimulate neuromuscular heat dissipation system, and adopt micro turbo fan with compact air duct design, ensure that the heat in a small space is efficiently exported. Electrical components such as switching power supply and non-polar capacitor are precisely optimized and arranged in size to ensure stable operation of the circuit. The overall body is highly integrated and still has enough comfortable space for daily hand-held use.

Material selection-medical-grade intimacy As a second-class medical device, material selection is by no means only consider the feel. Convex and concave design selection of medical grade antibacterial materials, the surface is soft to touch, stain resistant and easy to clean, to ensure long-term use of health and safety. The carefully selected surface texture treatment process is non-slip and skin-friendly, allowing users to have a sense of trust every time they touch it.

Use closed loop-from "charging" to "travel" full scene coverage The design team considered a small, but absolutely practical detail: endurance and storage. In the past, the competition had weak endurance and messy charging lines-the user experience was "kidnapped by a bunch of lines". The pickup team put a lot of effort into a seemingly small innovation: designing a portable storage box with battery life.

The machine is automatically charged when it is put in. You only need to pick up the storage box when you go out, and you don't need to bring anything extra. "holding it in your hand and walking between it, the image itself is also very good, like a delicate cosmetic case." Travel, coffee shop office, and even short trips can be taken with you.

From appearance to hardware engineering, from material safety to charging and storage system-the design and revision of every link is ultimately for a core demand: when mothers see this product, they feel not "another device", but "this is what I want". More than just hardware: APP linkage, so that rehabilitation "visible" hardware solves the problem of "physically easy to use", but how to solve the "practice right" confusion? The pickup is equipped with a complete software system-the matching pickup APP, which provides several key functions: video guidance: users do not need to look through heavy instructions, the APP is embedded with real-time teaching videos, and hands-on guidance on how to wear and use the device correctly. Biofeedback technology: Different from the traditional "blind training", the product can monitor the strength and mode of pelvic floor muscle contraction in real time, and generate visual feedback data at the APP end-users can see their own force curve and know whether the training is in place. Training scheme customization: according to the user's personalized information such as postpartum duration and recovery degree, APP intelligently recommends different training modes (postpartum repair mode, daily exercise mode, etc.). Progress tracking: record the duration and effect of each training, users can clearly track their recovery progress.

The EMG signal feedback system uses both visual and voice prompts to allow users to obtain real-time guidance during the training process, and finally realizes the organic combination of "active training" and "passive treatment. The physical equipment is responsible for the treatment itself, and the software system is responsible for "accompanying you, supervising you and encouraging you"-picking up light simplifies this complex system engineering into an APP. Scavenging Design Philosophy: Emotion and Regulations "Wire Rope Walking" Many medical devices on the market tend to be white, gold, and light blue in color matching-conveying a highly professional "medical sense". However, this "cold sense of equipment" virtually strengthens the psychological pressure of users when facing health problems, which is contrary to the internal needs of female users "eager to be gently cared for and obtain emotional support. Convex and concave design bold breakthrough to choose a challenging road: to warm, soft pink purple as the product unified brand color.

Why is it pink purple? Affinity: Pink purple tempering and not childish, can effectively alleviate the user's first contact with private products when the tension exclusive sense: clear corresponding female user portrait, whether in the brand vision or in the product strategy, product design fully take care of women's aesthetic and emotional needs of the quality of the product: through delicate material and process processing, Pink purple presents a high-grade, clean texture, highlighting the care without losing professionalism

This choice is almost an "unconventional" decision in the entire medical device industry. In the dominant logic of medical device design for many years, white and cool colors are the unshakable mainstream of color matching. At the same time, fonts and visual symbol systems revolve around "round and elegant. The radian of the customized sans-serif font is soft and smooth without any sharp turning, which is perfectly unified with the "safety", "comfort" and "friendly" feeling that the product hopes to convey. The overall vision creates a modern, simple and humanistic impression, making the brand "pickup light" leap from a cold "treatment tool" to a warm "health partner".

More importantly, every step of the brand's decision has not deviated from its positioning of medical equipment. The design philosophy of optical pickup is "to make every step of the color, texture and interaction of the product accurately target the emotional needs of users and family usage scenarios in the most stringent standards for Class II medical devices designated by the regulatory authorities". Only by finding a balance between this "emotional line" and "regulatory line" can we make a truly popular medical consumer-grade product.

Qualification certification: The road to the market for more than a year of "engineering marathon" is far longer than that of ordinary consumer electronics products. Class II medical device certification is not a simple "approval". This means that the appearance and internal structure cannot be changed easily after being reviewed-once changed, the approval process must be re-approved, and the whole process of going through the certification chain for more than one year includes rigorous testing, clinical verification and approval. Products must follow the national "Medical Device Registration Management Measures" and pass the quality system assessment, it took more than a year for the TOALL convex and concave design and optical pickup team to get the entry threshold of "one by one inspection" before they successfully got the national class II medical device record.

The light-picking pelvic floor muscle repair instrument was finally certified in the name of "pelvic floor muscle therapeutic instrument" and consists of a main machine, a charging base, vaginal electrodes, body surface electrodes for physiotherapy, electrode connecting wires and light-picking APP software (release version: V1). The material of each component and the safety redundancy of each circuit require multiple iterations to reach the registration standard. The design team has invested significant engineering resources in thermal management and material compatibility in response to extreme use environments. Listing response: a "feeling product" differentiation after the victory of the listing of the light, the harvest from the mother group of high attention. In a large number of user evaluations, the key words focused on several aspects: "Finally, there is a medical device designed like a makeup box, so it's not abrupt at home." "The wiring is so friendly! No more clumsily plugging the wrong wire in front of the camera." "The feedback on the app is so detailed that I finally know whether I practiced it right or wrong." "It's so convenient to charge the storage box, and I'm not stressed on a business trip"

This product accurately cuts into a differentiated track-it not only has the rigor and professional certification behind medical equipment, but also completely gets rid of the clumsiness and coldness of traditional medical equipment. It not only solves the real physical problems of postpartum mothers, but also responds to their deep needs for "private health in the family" with emotional design. It is not only a commercial project, it also carries the goodwill of the founder and the design team to thousands of mothers-"use the most rigorous technology and the gentlest design to solve your unspekable physical problems". A mother's entrepreneurial obsession, a warm design power back to the starting point of this story: an older woman, a mother who has stepped on countless pits, and an entrepreneur with a strong sense of professionalism. When she approached the TOALL convex and concave design team, the first thing she said was: "I want to do it myself, for mothers like me." The project started with a brand book-written, it became an emotional brand statement: pick up time, return to health, and regain confidence. "Shineiss" is not a cold brand name, but a blessing-"may you shine again, may you be treated gently."

Lian Zhen, the main designer of convex and concave design, said: "This is a typical project with a strong personal feeling. Sun is always the user, then the entrepreneur, and finally the initiator of a product. So every design decision we make on the pick-up is not just based on commercial data-every design, every functional decision we make is to stand on the user side to complete a 'how do I want to be serviced' self-question and answer." This is not only a successful practice of TOALL's convex and concave design's ability of "landing the whole case", but also a brand-new mode-when the user himself becomes the leader of the design requirements, when the designer and the founder jointly regard "making a good design for thousands of mothers" as the common goal, pick-up was born-a product that can definitely be regarded as "medical grade, high technology integration, small size, good-looking, convenient and easy to use" in the current market. It not only represents the advancement of China's design power-no longer just "copy and follow", but truly "user-centered", integrating rigorous medical technology and warm human care. It also represents a new entrepreneurial attitude: starting from "solving your own pain points", and ultimately benefiting thousands of people who are equally troubled. This gesture is not simply replacing one user label with another, but based on real experience, empathy and emotional drive-so that science and medical technology can truly serve the family's daily life.