primona Dream Chicken is committed to producing top-grade and pure natural chicken essence and chicken, and regards "providing customers with the most extreme service experience" as the standard. In order to expand the brand to the international high-end market and thoroughly convey the rarity of the brand, the company combs its brand strategy, refines the core value of the brand, develops English naming, and uses its unique patented ''round chicken essence lump'' as a source of inspiration. As the basis of the concept of brand identification design, the simple and detailed lines reflect the exquisite and precious chicken essence. The identification is based on dark blue-green and gold-based collocation, which symbolizes the elegant image of the brand like the sun.

Country
Taiwan

Year
2018

Client
Primona & Foolish Farm

Affiliation
Process Ltd.

Designer
Eting Liao, Xinhong Yeh, Jules Li, Kaiching Liu Estela Lin, Angel Yang