Contemporary youth in high rhythm and high pressure, work rhythm and poor living conditions. It is easy to show the spirit of bereavement and collective anxiety. Coupled with the impact of the economic environment, the mood of most young people is a little decadent, desperate and pessimistic.
The brand side takes "tea dance light life & taste natural alcohol" as the theme idea, highlights the functional benefits of the product through the high-quality tea raw materials of the source factory, is separated from the combination area of conventional tea brands, and highlights the brand's differentiated proposition.

In this strategy design, the fruit takes the three product types of scented tea/fruit tea/tea tea as the starting point to extend the design, tries to link with the world of young people, takes the product as the medium, introduces a good mental state into the learning and living space, further extends the product connotation of "tea rhyme overflowing/taste natural alcohol" brought by the product, and communicates effectively with young consumer groups.

All the design parts were completed independently by Guo Kun himself.
Recently, it has been found that there are many platforms and imitators of plagiarism, and even some even put cases in their resumes as personal works. Please respect yourself!
Once discovered, I will be merciless and pursue the blame to the end.