Sixteen years of cold window, is it just to make a wool...

Break 1 billion in 14 seconds.

Break 10 billion in 1 minute and 36 seconds.

Break 100 billion in 1 hour, 3 minutes and 59 seconds.

......

In the past Double Eleven, Tmall inadvertently created another set of amazing numbers.

Some people lament the horror of the purchasing power of the Chinese people.

There are also people who feel the madness of live delivery.

Some people are busy figuring out how much GDP they contribute.

Some people are glad that they woke up and missed hundreds of billions.

After the prosperity is exhausted, the air seems to be filled with the breath of killing. After all, in addition to the bright numbers in front of us, looking at the empty shopping cart and waiting for the express delivery of the milk swallow to the forest, we will still feel guilty for no reason and have the illusion that it is difficult to ride a tiger: can this express delivery be returned?

Of course, it is impossible to retire. There is only one double eleven in a year. It is the closest distance between us and Ma Yun, and it is also the only day when we stay up late in buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy buy.

Just looking at jingdong white stripes, Alipay flowers, suning willful payment, only the flower and the warehouse check on the surge in the amount of repayment, how much still have a Jia Yueting like suffocation feeling; Can you discuss the money borrowed by your ability?

For these small emotions that will soon pervade December, think about it and panic.

And I, as those "lucky ones" who missed hundreds of billions of dollars after sleeping, I had no feeling about it except the preferential flyers attached to the supermarket. If it weren't for the frequent news on the Internet, I would have forgotten that today is a good day.

However, the double eleven is still the double eleven. as for whether it is good or not, it depends on how much money we spent in these 24 hours?

As a self-media person, as long as you have a little understanding of the data, who can see that this group of data has a good start but is weak in succession. This is naturally because after the aura of public opinion has gradually faded, people have slowly seen through the truth of the double eleven. games with no real discount and doing everything possible to raise the threshold are really exhausting people physically and mentally.

As an industrial designer, we are more concerned about Alibaba's "hard power" in this gluttonous feast: concurrent computing with a peak of 544,000 strokes per second-China's only self-developed Feitian cloud operating system has successfully carried the world's largest traffic peak, while Ali's "blessing" AI technology has added a layer of technological light to this Double Eleven in terms of security, service and shopping methods.

The former is a common fault of self-media people. They always want to pick bones in eggs and are busy with characterization. The latter is a bad hobby of industrial designers. We can always peel off the skin and remove the bones of the design if it is allowed to wear golden armor.

Looking at the Double Eleven in another posture, from its internal and external repair to its soft and hard practice. Is this perspective a little more strange than those on the Internet who sing bad words, guard against the trap of consumerism, and even the poor who are not worthy of the Double Eleven?

After all, in a national shopping festival, even Huawei, which "shows muscles" and uses the world's largest trading peak limit to train its own chips, cloud computing and artificial intelligence, is "desirable".

With the penetration of high technology into all aspects of Double Eleven, it has achieved the effect of icing on the cake and even sending charcoal in the snow at this grand event, and users have also felt a silky sense of operation. However, this does not mean that high technology is beneficial to users, especially those "black technologies" that try to "mix fish eyes with pearls".

Of course, we have no intention of denouncing how much Ali's high-tech has imperceptibly overdrawn from our pockets in this 268.4 billion of turnover. At least until this time, the purpose of technology is relatively pure. They just want you to experience more carefree, more convenient and more immersive e-commerce services.

But in case these technologies are used to increase the difficulty of Gai Lou, or even dig holes for consumers to raise the threshold of each transaction, is it a bit frightening?

And this is what we usually call "black technology" after high technology distorts values ".

Black technology is a term that appeared in "All Metal Frenzy". It originally meant that non-human self-developed knowledge that is superior to human existing technology. It is extended to be a curiosity that cannot be understood by human existing worldview.

High technology is higher than similar products on the market, or beyond consumer awareness of science and technology; it conforms to a certain law, with the possibility of repeated realization.

The "black" of black technology does not lie in that it surpasses the scope that human scientific and technological knowledge can touch today, but only in the name of science but has no scientific basis or even violates the principles of nature to a certain extent.

However, this is only its appearance, where you can't see it just too much "black money".

Some people also call some new hardware, new software, new technologies, new processes, and new materials that are currently "unclear" as black technology.

The former often bluffs a group of people because of excessive packaging and marketing operations. As for it, it often has no effect, little effect, and even conceals side effects; therefore, they can only harvest a round of wool for a short time, and they are falsified after a long time.

The latter shows its "originality" more on the level of practicality, subversiveness and cognition, and users show a certain threshold of acceptance. We often need time to accept its existence.

Obviously, the former is "blackening" at the cognitive level, while the latter is "ignorance" at the acceptance level ".



(1)
Black Technology & IQ Tax
○

For the past Double Eleven, I believe many compatriots have begun to miss their IQ while waiting for the surprise of express delivery. Clearly, the real discount amount of various Gai Lou games on Double Eleven is very small, and many things are not what they need at all, but when they call friends, no one wants to accept them as soon as they see them.

Is this an IQ tax?

Of course, some people will say that the Double Eleven system is too big. There are tens of thousands of people staring at your wallet in Alibaba. Have you raised your hand?

Moreover, those AI, big data and concurrent computing have already been set up in ambush on all sides. It is not easy for us to empty our pockets and get away with it?

But is this really the case?

Losing to be greedy for petty gains, but the harvest is not proportional to the pay. This is an IQ tax.

Losing from the high-tech system, one-click order delivery to the door shopping experience, this is also IQ tax.

Some people disdain to be greedy for petty gains, but they are unknowingly captured by high technology; there are also people who defend against the scourge of high technology, but forget to step on the brakes for sporadic petty gains.

Who is right and who is not second, it is important to think dialectically about the relationship between high technology and smart business tax:

Although high technology will bring about a large-scale price siphon effect, high technology is not equivalent to IQ tax, it is a more emotional existence.

Just like Apple's tens of thousands of notebooks and thousands of earphones, if you agree with its value, you will not think its price is outrageous. The same high-tech Dyson's position is not as stable as Apple's. Thousands of hair dryers and nearly 10,000 vacuum cleaners are always a bit incredible. Not to mention that few domestic brands are more expensive than international brands. Is it true that domestic brands have no technological content?

The IQ tax itself does not depend on high technology, such as cognitive knowledge, technology and even some artistic behavior. As long as they can make specific users feel "value for money", it is not impossible to make something out of nothing.

Just like the past water turned oil to the present water hydrogen engine, the past tulips to the present bitcoin, the past qigong heat to the present quantum omnipotence; worthless things against common sense, ordinary people can also find it against common sense, afraid that some things it is really valuable, but ordinary people lack a ruler for judgment; what is even more frightening is that some so-called professionals exaggerate its value and start to hype after seeing profits. More insiders gather together to beat drums and spread flowers. In the end, the value it presents to ordinary people is much higher than this technology or Or the value brought by the product itself.

With the further development of human society, science and technology are changing with each passing day. Although the past education system is breaking out many problems, it is undeniable that the level of awareness of the whole people has far exceeded any era in the past, and we are also fortunate to learn from the unprecedented experience and lessons in history. Although it cannot help us to put an end to all the traps, it is still possible for ordinary people not to participate, not to be curious, not to get.

And this drives the IQ tax to a higher level of existence-high-tech packaging a road, bad is to break the feudal superstition of human beings to give science too much fantasy.

When science gradually became faith, black technology followed and IQ taxes came as promised.

This trend is shown incisively and vividly in the master of our generations, "it is impossible to defend Duan Yongping, and there is a sky outside Du Guoying.

From the little overlord learning machine, the step-by-step point reading machine, the little genius watch to the current OPPO and vivo, Duan Yongping covers the sky with only one hand.

From back-to-back, good star, e-person e-book, 8848 titanium mobile phone to small cans of tea (modern equipment replaces hand-made tea), Du Guoying has turned clouds and rain.

If little overlord, point reader and little genius still have any value, OPPO and vivo have successfully won a group of users' fans. Apart from over-marketing, Duan Yongping's technical level has been improving.

However, the price of the mobile phone with good back, good memory, E-person E-book and 8848 titanium is obviously higher than its value. I thought that the small pot of tea had returned to its original nature, but I didn't think it was playing with a heartbeat. Apart from technical hype, Du Guoying's marketing level is already perfect.

Whether it's a good back, a good star, e-person e-book to 8848 (a small can of tea stepped on the brake), or from little overlord, reading machine, little genius to OPPO, vivo, we can see that the scientific and technological content of these high-tech products with poor reputation is getting higher and higher. Moreover, from Du Guoying to Duan Yongping, we can also see that even if we want to collect IQ tax, science and technology is.

This is not true. Duan Yongping has already escaped through OPPO and vivo, but Du Guoying has returned to the ranks of IQ tax with a small can of tea.

Thus, high technology is not necessarily the only productivity of IQ tax.



②
Water-hydrogen car & air-powered car & quantum speed reading
○
The lowest threshold of high technology is to use a lot of professional terms or complex processes to package a set of technical theories. It doesn't matter whether others believe it or not. What matters is that you believe it yourself.

If you ask about the technology that has been on the line with the smart business tax in early 2019, it is not 5G, not folding screen, not smart screen, nor Hongmeng OS, but Pang Qingnian's water and hydrogen car.

At the end of 2018, the "Regulations on Investment Management of the Automobile Industry" just affirmed the application prospects of new energy vehicles. The Lottes new energy vehicle, which was unveiled in Nanyang Daily on May 23, 2019, has received widespread public opinion because of its "vehicle-mounted hydrolysis hydrogen production system". attention.

Pang Qingnian stood in front of the only set of "vehicle-mounted water system" at the interview site. Tank materials and hydrogen pipelines were imported from abroad. Water added and imported nano-scale materials (alumina) reacted to generate hydrogen, which entered the hydrogen reactor and then generated electricity, which was then driven by a motor.

Some technicians revealed that this product is 3 to 5 times more expensive than normal fuel and can run 360 to 500 kilometers with 300 or 400 kilograms of water.

The most wonderful thing is that young cars are afraid to apply for patents for fear of being imitated.

Some professionals questioned that it was an upgraded version of "water to oil", while others joked that it was using a "knife to cut water molecules".

What is even more incredible is that the dust has not yet landed after the controversy caused by the water-hydrogen car, and the "air-powered car" of Xiangtian Energy Company began to emerge at the end of May. Although there is no capital and no production at present, people are ready to go to the United States for listing.

Zhou Dengrong, chairman of Xiangtian Energy Holding Group Co., Ltd., said, "The principle of aerodynamic vehicles is to use high-pressure air to drive the engine to do work. The cost of use is relatively low. The car can be charged and stored by electric energy, and it can also supplement air during driving."

The aerodynamic vehicle uses compressed air as the only power source. The vehicle itself does not have the function of compressed air. It needs to compress air through traditional energy sources, add it to the high-pressure gas tank equipped with the vehicle, and pass the compressed air-engine-generator-motor This series of processes push the vehicle forward.

If we consider the realization of technology here, whether it is Pang Qingnian's water-hydrogen car or Xiangtian Energy's air-powered car, although their "power generation principle" is not on paper, there is the possibility of losing it.

However, if energy conversion efficiency is considered, water-hydrogen vehicles and aerodynamic vehicles have at least one or two more steps than other electric vehicles. Although their intention to miniaturize the technology does have merit, the cost of such miniaturization is to spread the losses of the whole industrialization to every machine, and each machine will only lose more.

Isn't this reversing the industrialization process?

If the misfortune of our generation is to meet Li Yang and New Oriental, then the misfortune of this generation is to meet quantum speed reading.

What is even more unfortunate is that the parents of this group of quantum speed reading students may have experienced Li Yang and the New Oriental era. We have just changed a way to continue the bewildering behavior of human beings since ancient times.

In mid-October, a hurricane caused by quantum speed reading swept through our circle of friends. A group of children, blindfolded and dressed in uniforms, began to perform among the group of serious "invigilators.

The teacher is trying to deceive himself and others with "quantum entanglement" and "wave-particle duality of light.

Of course, India in the next home has unlocked this "talent" as early as 2009. Under the guidance of the "Mid Brain Masters", they can even further activate the midbrain potential: as long as they receive good training, they can ride bicycles blindfolded, catch catches blindfolded, chess blindfolded, and move dice blindfolded in the air... They can do anything.

However, neighboring Japan has already opened up the second pulse of Ren Du in 2005. The Children's Research Institute founded by Yumeiko Feigu was the first to start teaching activities based on "quantum fluctuation speed reading". The "quantum fluctuation speed reading-activating your child's thinking" published the following year is still available on Amazon.

Earlier, it can be traced back to the Japanese wildlife scholar Shita, who pioneered the theory of "right brain development". In 2002, he published a new book "Shita-style Wave Speed Reading" at the age of 73.

It seems that whether it is the development of new energy or the development of brain potential, as long as it is a "shortcut", and this shortcut can be packaged with new terms, using complex processes that ordinary people don't know much about or cutting-edge theories. This kind of black technology can always attract a lot of people.



(3)
Single Office & Shared Study Room
○
If the above techniques and skills are made out of nothing through the performance art of selling dog meat.

So "space art" such as single-room offices and shared study rooms is just a semi-finished product of selling "private situations.

At the beginning of November, in the ticket gate of the Odakyu Line Jingtang Station in Setagaya District, Tokyo, a single compartment similar to a telephone booth appeared: 1.2 meters square and 2.3 meters high. The compartment is equipped with a table, sofa, power supply and USB for charging. Port; The roof is closed and the walls are soundproof, which can be used to make calls in a noisy station environment.

This single-room office has been appearing in stations in Japan since October 1. The purpose is to allow employees on commuting to handle their work in a more professional environment. The current charge is 250 yen for 15 minutes (about 64 yuan per hour from 16 yuan). Registered members and reserved free time period can set up an independent space in the station to start telecommuting.

This design appeared after Microsoft Japan took four days off, which is really a bit ironic.

Of course, the design of a single-room office is commendable for breaking the barriers of time and place, but can office workers who are ethically eroded by overtime culture even keep the last piece of pure land on their way to and from work?

Considering that modern people can't stand the overwork of WeChat, what kind of mentality and efficiency will they use this office?

Japan's single office and Beijing's shared study hall are really similar.

More than 30 years late, the paid study room that often appears in Japanese and Korean dramas has finally landed in the local area in the name of sharing economy, although this is not a surprise.

At present, Beijing not only has a dark room study room such as reading space, a light operation study room such as Feiyue Island, which dares to open a shop if you invest in the 70,000, but also a membership study room that serves the student party and on-the-job employees.

At the stage where WeWork's market value has shrunk, we cannot judge whether the paid study room is a life-saving straw for the shared economy. The only thing we can confirm now is that the "quiet space" with a relatively strong learning atmosphere is really not suitable for commercialization.

Once too much capital is involved, businesses want to extract more value from these "self-study students". What is the difference between it and private mobile K bar or hypermarket KTV.

The biggest flaw in these black technologies is their positioning for themselves.

They have no technological content, or they have very low technological content. They have no technical barriers of their own. It is easy to become a plaything of capital because of the excessive intervention of capital; and those who really need it can often be in the world around them. Find the possibility to replace it.



④
Campus Monitoring & Brain-Computer Interface Head Ring & Employee Action Tracking Equipment
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The above two can only be limited to specific groups.

The latter is likely to spread rapidly under the cover of technological products.

At the end of 2018, the controversy over "a screen" has not yet been concluded. In September 2019, the face recognition camera entered the campus openly.

Through the real-time analysis of face recognition, as a parent and teacher, you can get her more detailed conclusions of up to a dozen indicators at any time: how many times a student has made a small difference, how many times he has played with his mobile phone, whether he has dozed off or not, whether he has a positive attitude in class... These data can be quantified.

The machine can finally label the student according to the comprehensive evaluation of her performance in class.

Although due to the criticism, Kuangshi Technology, the developer of the technology, soon released an official statement, saying that the pictures appearing on the Internet are only technical scene concept demonstrations, and the company's products in the education field focus on protecting the safety of children on campus.

Kuangshi characterizes this incident as "safe", but it has almost nothing to do with the various data it collects; and even the safe "campus bullying" in the valley of terror often does not occur in the classroom.

It is very unjust to say that it is unjust. Because it was caught on fire not only because of this sudden "campus surveillance" time, but also because more outsiders imagined it and some discomfort with the pervasive cameras around it.

To say that it is not wronged, it is not so wronged. Because it is too eager to express itself and stepped on the red line of science and technology; With such a set of "campus wisdom solutions" to promote their own products, some enterprises may really benefit, but for other users, it is no different from everyone's self-danger.

However, we do not have to deny the exploration of face recognition on the ground, just as the Ministry of Education responded: face recognition must be quite cautious when entering campus.

Some places can be installed due to safety issues, such as campus bullying areas; but the classroom is a public space, and the school has no reason to force the installation before obtaining the student's consent.

If it must be installed, we can leave room for students to choose, and they are qualified to be responsible for their actions.

According to the Wall Street Journal, a brain-computer interface head ring device named FOCUSONE appeared in a primary school class in Jinhua, Zhejiang province in October. students wear this "headband" to test their concentration in class. the head ring will score the children's attention to see if the primary school students are attentive and divert their attention during class. The score is transmitted to the teacher's cell phone through the system, and the teacher sends the "score" to the parents.

However, this is not the first time that the brain-computer interface head ring has entered the campus. According to the interface news reporter, the overseas department of Shanghai World Outer Primary School already has 40 sets of FOCUSONE equipment for students to use. In July this year, this brain-computer interface company named BrainCo held a product classroom show in Shenzhen Futian Central Book City. In addition, the summer classes of Capital Normal University and Yale University have also cooperated with BrainCo in trial classes.

Its core principle is to connect and interpret the biological signal with human consciousness by collecting the biological sign signal in the brain, so as to read the brain through external equipment, so as to score the concentration; after the product enters China, the unit price is 3500 yuan, and the agency mode is adopted. At present, Beijing, Shanghai, Hangzhou and Shenzhen have all developed urban agents.

If the "campus surveillance" of Kuang Shi is just a small fight, then the BrainCo brain-computer interface head ring FOCUSONE has initially possessed its own business model.

Moreover, compared with the former, it seems to be more advanced, and the means of entering the public eye seems to be softer.

Although Musk's random entry did give a boost to the brain-computer interface, we are not sure about the correctness of this interactive logic. There are too many puzzling places from biological signals and human awareness of data feedback.

Its biggest problem is not the difficulty of technical realization, but its existence value "being monitored must be equal to learning well?

And once the students' attention is quantified, how much freedom can students have in front of the sole criterion of the head ring; isn't this a more advanced "exam-oriented education" under the cloak of high technology? It just refines the criteria used in those big exams and small exams to the data generated every minute and second.

It will also involve the confidentiality of data privacy. We are already under cameras all over the world. Do we have to share even the last signs and emotions with others?

Here, the role FOCUSONE plays at this stage is nothing more than a more advanced "examination-oriented system".

It is indeed very imaginative in the fields of medical treatment and skill training, but can we let go of the campus first in education? Because at present it is only suitable for individuals to assist "self-discipline".

Jack Westley, who works in a warehouse freezer in eastern Pennsylvania, recently put on a black device about the size of a smartphone. In addition to tracking Westley muscle movement information, the device will also send the collected information to his employer.

The device is made by a start-up company called StrongArm Technologies.

StrongArm already has 30 customers, including Heineken, Toyota and Wal-Mart, and is also establishing relationships with insurance companies interested in reducing workers' compensation costs.

Although the device has a set of well-performing data, the injury rate of users wearing the product has been reduced by 20% to 50%, while it claims to be designed to improve safety and does not track personal productivity; However, there is no denying that it is "monitoring" users and bringing some operation and imagination space to other enterprises.

After all, StrongArm are just start-ups.

Once this technology is widely used or even abused, those workers on the assembly line, even white-collar workers sitting in the office, they will no longer need to assess the assembly line speed and KPI, and productivity will become the only criterion.

Once this system is implemented, entrepreneurs have one more reason to replace labor with robots: after all, he will be lazy, not tired, and not emotional.

Is this really the future we want?



⑤
Black technology anti-theft guide?
○

Above, it is only the technology that has extended its "tentacles". What is the situation if the technology takes up the "weapon?

Drones have been used to spy on military intelligence and attack Saudi oil fields, and it is only a matter of time before MIT's "mini cheetah" gets guns. After all, pulling the trigger is the simplest thing for robots.

Therefore, before worrying about the awakening of artificial intelligence, we should be more afraid of the "armed" of black technology ".

Before that, black technology is accelerating the invasion of our world with various attitudes such as technology, skills, environment and products; although we are not afraid of the rise of high-tech ladder, it is necessary to prevent the leap forward of black technology.

So, as ordinary people, how should we judge "black technology?

Of course, before black technology reveals its fangs, the "IQ tax" used to pay tuition fees will be saved!



First: Technology Fan

Black technology is also technology, since it is technology, there is a sense of technology.

What is the sense of technology?

The sense of technology is a future technology that transcends reality.

It is not necessarily limited to future technologies that humans have not yet invented or used. As long as they exceed the current level of technology, it is harmless to improve on traditional things.

Just like when we are busy harvesting leeks with quantum mechanics, Japan has introduced an intelligent AI toilet with a camera to monitor defecation conditions.

This seems to be no surprise, even in our expectation; but when everyone looted the toilet lid, Japan thought of installing LED lights and cameras on the toilet. Is this a vision?



Second: sense of design

Huigyu Kim designed a light wake-up alarm clock "RISEME". She predicted our living environment in 2030: most of the next generation will live in narrow houses with tight budgets; When urban living space further makes way for three-dimensional transportation space, sunlight will become a luxury for most people, which will affect people's biological clock.

In view of this, Huigyu Kim designed RISEME, which looks like a wall clock, which is synchronized with the smartphone alarm via Bluetooth; after the set time arrives, the alarm timer on Riseme will automatically start, and the hand will light up and illuminate the whole room!

In addition, Riseme can also trigger the set timer in hand.

This kind of wall lamp is cool.



Third: Human Feeling

DolPhin designed a Infrared Thermometer called DolPhin Smart Mini (DolPhin Smart Mini Infrared Thermometer). This thermometer has made a great breakthrough in performance, beauty and size: it is only 5cm long and weighs only 13g, showing great portability and compactness.

After the thermometer is plugged into the audio jack of the mobile phone, due to its non-invasive and non-contact characteristics, it can be used repeatedly while maintaining safety and hygiene.

Not only that, the application that comes with the thermometer can also search nearby medical facilities, such as neighboring hospitals, ENT departments, health centers, pharmacies and A & E departments.

Can such medical equipment greatly reduce children's preparedness without worrying that they will accidentally eat or stab the body?



If a product has a technological model, we can at least convince ourselves that it is paying for the future, and because its technological model is "extraordinary", even if the product itself is of little use, it is harmless to be used as a work of art.

If a product has a sense of design, it can at least show that the company and enterprise that designed it have really worked hard. They are not as casual as those of the same kind that are "assembled together" in the world, and paying for the design is worth the money.

If a product is still humane, it really takes into account its own usage scenarios, users and users, and can further consider what their needs are. This kind of humane design will not be too bad.

Finally, looking around, we are all people who have received 9 years of compulsory education, 3 years Senior high school 4 years of university, and at least 16 years of cold windows; we who have just walked out of feudal superstition, do we still have to become a piece of black technology under the magic wand? wool?

Especially at a time when Moore's Law is gradually failing, the silicon-based world is encountering bottlenecks, artificial intelligence is spawning fangs, and the laws of physics are moving towards uncertainty, science is obviously, at least for now, there is an end; and we should protect ourselves. IQ.

Before black technology gradually "washes white", we should pay more attention to how many private goods it carries.



PS: Some materials come from @ 36Kr @ Tiger Smell @ Titanium Media @ Cloud Hunting Network @ yankodesign