Selenium Travels X Gu Yi Design
Reading through famous works and tasting selenium tour

Selenium Travels
From the world's selenium nourishing capital
Mingyue Mountain, Yichun, Jiangxi

Bright Moon Mountains
Magnificent and magnificent
Thousands of different forms

Classic health in water has selenium
Reading through famous works and tasting selenium tour



Title: Selenium Travels
Customer Name: Jiangxi Selenium Travel Notes Drinking Water Co., Ltd.
Service Content: Packaging Design of Mineral Water Brand Case
Service Team: Guyi Brand Packaging Design Department



Background introduction: Jiangxi Selenium Travels Drinking Water Co., Ltd. is affiliated to Jiangxi Selenium Travels Supply Chain Management Co., Ltd. It is located in the "World Hot Spring Town", "World Selenium Raising Capital", and "Longevity in China" known for "water" "Hometown", "China's Top Ten Livable Cities" Yichun, is a water life technology company that specializes in exploring, operating and producing natural mineral water and natural fresh spring water. This time, we will join hands with Guyi Design to design the whole brand from scratch. Next, we will divide it into brand articles and product articles to introduce you. Today we will bring the brand articles first.




01: Brand Positioning Analysis


Market: Insight into the development opportunities of mineral water market and clarify the future development route of selenium travel mineral water. At present, when consumers choose packaged water, they pay more attention to the differentiated aspects of quality, health, nutrition, etc., and favor mineral water categories and brands. High-quality mineral water is more likely to reach new consumers in China; focus on mineral water categories, market capacity is large, And maintain rapid growth, and continue to drive the growth of the packaged water market. Combined with the regional advantages of the water source of selenium travel products, the sales channels will focus on the field of mineral water, positioning selenium and other trace elements sub-categories.


Crowd: To whom? To delineate the target group of selenium travel mineral water, focus on the consumer group and strike out accurately. The "2020 China Consumer Survey Report" shows that the number of middle-income people in China exceeds 0.3 billion and will continue to rise. It is expected to exceed 0.5 billion in 2025, covering more than half of China's urban population, with a total disposable income of 13.3 trillion yuan. For mineral water consumers, pay more attention to and emphasize the quality, scarcity and nutrition of mineral water: the water source is higher, the water quality is healthier, and the packaging is more exquisite. Mingyue Mountain: National AAAAA-level scenic spot, the main water source of selenium travel mineral water. With the help of high-quality water sources, it covers the local regional market and the national market for people who are pursuing high-quality, healthy and high-end lifestyles.


Who am I: positioning selenium travel notes trace elements healthy water subdivision field, let consumers recognize and spread the brand. Good selenium in Yichun, longevity in warm soup. Yichun: "the capital of selenium cultivation in the world", one of the three major natural selenium fields in China with the largest selenium soil area, the thickest selenium stratum and the most suitable for development and utilization. It is located in Wentang Town, the scenic spot of Mingyueshan Hot Spring. Because of its unique selenium hot spring, it is known as "the first selenium spring in China", which contains 27 kinds of indispensable trace elements of human body mainly selenium. It is the only selenium hot spring found in the world that can drink and bathe. Take advantage of the excellent advantages of water sources to form brand industry awareness.


Competitions: mineral water products containing selenium and trace elements and other mineral water products containing non-trace elements.




Thinking:
First, in the face of a competitive market environment with many competing products, how can selenium travel notes stand out among many mineral water categories and brands?
Create a differentiated visual presentation of the sub-category of mineral water rich in trace elements.

Second: As a brand new brand, how do we present it to consumers?
The selling point is figurative and can be perceived by consumers.



Selling Point: A Reason for Consumption

Selling Point 1: Cultural resonance empowers products and reduces communication costs. As one of the four classic classics, Journey to the West is a household name for every Chinese, accompanied by everyone's growth. Cultural privatization: integrating the culture of Journey to the West into the product culture of Selenium Travels; product borrowing: amplifying the intuitive concept of the "Four Masterpieces" and presenting them in the form of books.

Selling Point 2: Exploiting consumers' potential memories and symbolizing the appearance of products. Digging out the concepts of the four famous books of Journey to the West and presenting them with intuitive book visual symbols to arouse consumers' inner memories.

Selling Point 3: "Selenium Travels" brand has its own traffic attributes. The rise of the national tide, cultural confidence, innovation in product experience, to create surprises for consumers.



Advertising slogan: read through famous works and taste selenium tour. Popular culture recognizes the output of brand culture, which reflects two points in the slogan: the classic selenium-containing mineral water.

Logo design idea: take the book as the design concept, integrate the culture of journey to the west into the product culture of selenium travel, and enlarge the intuitive concept of "four masterpieces. In the form of a book, it not only reflects the brand concept, but also shows the tone of the product.

Enterprise color: extract color from Mingyue Mountain and use "Mingyue Blue" as brand color to interpret the nature and ecology of products; refine product characteristics and use "mineral ash" as auxiliary color to interpret category cognition

Read through the classics and taste the selenium tour. The above is the introduction of logo upgrade design for selenium travel notes brand. We will bring you selenium travel notes later. Special note: the work has been put into the market, copyright has been protected, please do not plagiarize, embezzlement, copyright belongs to the original Guyi design; Selenium Travel Notes Mineral Water Brand logo Design, Guyi Design Brand Editorial Department Reorganized, Drinks Wear New Clothes, Design for Guyi, If reprinted, please indicate from Guyi, thank you!