Designer: Chen Weibei, Li Ruyi, Sun Yujing, Zhang Wenting & Yifeeling DesignLab
Time: 2026-02(2026 Winter Vacation Phase I)
Project duration: 7 days
WeChat Official Account: Yifeeling
Little Red Book: Yifeeling Design
Bilibili: Yifeeling
Official website: www.yifeeling-design.com

Child care equipment is facing a long-neglected contradiction: parents want to keep track of the state of their children in the room at any time, while children begin to establish self-awareness after the age of 3, and become highly sensitive to "being watched" around the age of 7. Traditional cameras are easy to be regarded as surveillance, causing children to resist, lie and avoid psychology.

And so, this tree came to be. NUNUTREE didn't make the camera "cute" and put it into the children's room, but moved the whole thing into the tree hole. Its hidden attribute changed the camera from "monitor" to "secret guardian".
The tree opened a natural tree hole, the camera usually perched in the tree hole, blocked by a little squirrel named NUNU-at the moment it is not a camera, but a quiet playmate in the child's room. When care is needed, tap the top of the tree, NUNU turns around to give up the lens, and the equipment enters the working state. When care is not needed, the tree hole is closed again, shooting is cut off from the hardware level, and double confirmation is formed with the prompt of "automatically switched to privacy mode" at the application end.

This product to privacy guard as the core, both security protection, intelligent trigger, childlike kernel. Let the care take place within the boundaries allowed by the child, and also let the sense of security not have to sacrifice privacy.