This second annual bill for Ping An Securities is much smoother than last year. It is still a thousand creative guides, and we do the implementation. Daqian is a very professional and patient Party A. He will give many ideas and ideas. The feedback he gives is also very detailed and timely. It would be very happy to have more such Party A. Ha ha, thank teacher Daqian.
As a key activity of Ping An Securities, the "Annual Bill" helps hundreds of millions of users to resume their investment for one year. At the same time, the creative planning of the annual activity also faces great challenges. In 2022, from the perspective of market environment and social environment, users need more beauty and hope. Therefore, I want to convey more warmth to users this year. With the deepening of creative planning, we gave up the previous ideas such as "Yuan Universe", "Family and Country Feelings" and "Fight Against the Epidemic" to find a point that can be close to users and resonate with users-"sign language". Sign language is an important tool for deaf-mute people to express their thoughts and communicate. It carries hope and unyielding. Different sign languages can better convey warmth and hope to users. However, I gave up in the process of inquiry. The audience of sign language is too narrow for most users to understand the meaning and it is difficult to resonate.
Therefore, the direction is changed, but the creativity of the hand is retained.
"Hand" has been given different meanings in the stock market. Buying one hand, selling one hand, novice, veteran, master, investor, trader, losing and wanting to chop hands are all common words in the stock market. There are also many idioms related to hand, such as handy after many years of stock trading, showing great skill in the stock market, and extraordinary action after seizing the opportunity. It is very playable and in line with people's understanding of the stock market, it doesn't seem obtrusive.
Finally decided to take a cute little fat hand as the main body, connect the whole bill idea, convey more warmth, and pay tribute to every investor in the stock market for 22 years! Pay tribute to every expert in life!
In 2023, I hope you will show your talents.

Brand side: Ping An Securities chief planner/producer: Xu Daqian.

Production Team: White Impermanent Design Studio
Main Designer: Yining/Wen Jun
Participation in production: Yitong/Jinbo