Project Background

1 Industry background

1. The trend of urban pet raising promotes the development of rigid demand In recent years, with the increase in the number of families living alone, dink and small couple in the city, the role of pets as emotional companionship is gradually becoming popular, and the proportion of pet raising is rising rapidly. This type of family is often accompanied by busy daily work, frequent short-term business trips, and holiday trips, prompting the demand for "regular feeding" to become more prominent, giving birth to the market segment of automatic pet feeders.

The integration of intelligence and home has become a new trend. Traditional mechanical feeders have long been unable to meet users' pursuit of convenience and safety. The mainstream of the market began to shift to a new generation of feeders that support App remote control, camera linkage, voice interaction, and intelligent identification of pet status. At the same time, consumers' requirements for the color value of products have greatly increased, especially cat owners prefer healing, ins style, and minimalist style designs, requiring products to "integrate into the home environment and become decorations".

3. Market operating costs

Logistics costs for overseas markets such as Amazon are one of the issues that must be considered.

2 User pain points 1. Inaccurate feeding, pets are prone to hunger or overeating. Although many entry-level feeders have timing functions, the amount of food output is unstable, and there are problems of advance or delay, and even pets have not eaten for a long time due to food storage. Although some high-end products support the set number of grams, the complex user interface and the high cost of learning make "fine feeding" a burden. 2. Inconvenient cleaning and high risk of breeding fine English. Users generally report that the internal structure of the feeder is complex, the bottom of the granary is difficult to clean thoroughly, and the accumulation of food residues is easy to become bacterial warm celebration. Some models cannot be disassembled and washed or the interface hides dirt and dirt, bringing hidden dangers to pet gastrointestinal health, especially in areas with high humidity in summer. 3. Catton of food, which affects the daily feeding experience. Users often feedback that "when there are more particles, they will be stuck" and "feeding will stop in half", especially when mixed cat food or special-shaped particles are used, blocking is more likely to occur. Card food not only lead to pet eating interruption, but also lead to anxiety, disruptive behavior.

4. Multi-pet families: warehouse design or large-capacity grain barrels to meet the needs of multiple pets.


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