Long time desk office, looking down at the phone, neck and shoulder pain has become a common problem of contemporary people. Most cervical vertebra massagers on the market are bulky and have strong pressure to wear. Some products have complicated functions, complicated operation and inconvenient daily commuting. This product is based on the real use of the scene, under the premise of ensuring the basic massage function, simplify the structure, optimize the wearing form, to create a lightweight, easy to use neck and shoulder care products.

## Pain Point Identification

1. Wearing for a long time has a sense of pressure, clamping force discomfort, easy to get to the neck bones;
2. The volume is too large, going out, commuting is not convenient to carry;
3. The key logic is complex, the mode is too much, the daily fast switching trouble;
4. The appearance of medical treatment is heavy, and the appearance of office scenes is abrupt.

## Form and material process

The whole body adopts the ergonomic C- shaped contour conforming to the neck curve, and the edge makes a large rounded transition to reduce hard contact points.
The main body shell is made of matte ABS, which is light and anti-falling. The inner contact area is made of liquid silica gel, which is skin-friendly and rebound to improve wearing comfort.
Snap to do elastic adjustable structure, adapt to different thickness neck circumference.
Color selection of low saturation neutral color, simple and restrained, suitable for office, home and other scenes.

## Core Features

-Multi-gear pulse massage, can adjust the strength as needed, relax the neck muscles;
-Lightweight body, reduced weight, not easy to wear for a long time;
-Minimalist key layout, one-key switching mode, no complicated learning;
-Small and can be stored, supports Type‑C charging, and is suitable for home and commuting.

## Design Thinking

To make consumer health care products, you can't just pile up functions. Many designs blindly pursue fancy patterns, but ignore wearing somatosensory and cost.
This design priority from the perspective of ergonomics and supply chain, balance the appearance, experience, mold cost, do not do excessive modeling. While solving the need for neck and shoulder relaxation, keep the product simple and restrained, and let the care product naturally integrate into the daily life, rather than an abrupt physical therapy instrument.