On the surface, this is a pile of high-value cups; but in the eyes of our industrial designers, it is full of design logic and business thinking that is worth considering. I can't help but want to "immerse" everyone from a professional point of view. What is the beauty of these designs:
🧠Design disassembly:

1. Remodeling of morphological semantics: from "industrial products" to "cures" traditional thermos cups are tough and rational. But look at the design of those "fat cups". By wrapping soft and segmented silicone in the metal inner container, it successfully conveys a kind of "softness", "comfort" and even "cure" to users visually and tactilely. Semantic. This kind of rigid and soft material collides with each other, which makes a cold industrial product instantly have temperature and affinity. This is a very clever emotional design technique.

2. The transition of interactive experience: from "handheld" to "wearing" the most advanced design is to change the way users interact with products. Designers are no longer satisfied with designing a "easy to hold" cup, but have created an expandable modular system by adding chains, straps, buckles and other accessories. This makes the attribute of the water cup jump from "functional container" to "fashion accessories", completely changing the user's use scene, from "holding in hand" to "carrying on the body", essentially creating a new value dimension for the product.

3. Accurate Expression of CMF: The "First Language" of Brand and Users This group of pictures is simply a textbook for CMF (Color, Material, Process) design. Whether it's a highly saturated candy color, a skin-friendly matte spray, or a futuristic sense of metal plating, every CMF combination is precisely looking for its target group. For example, the design of the diamond quilted pearl chain, its user portrait is almost clearly visible. CMF is not just "beautification", it is the first language that brands can connect with users without words.

Design thinking: A successful product is never a random pile of elements. Behind it is in-depth insight into target users, usage scenarios and popular trends, and then through professional design language, these insights are transformed into an exciting and unforgettable business solution.