Meet with a smile
Tai Xiang Cellar

Stop frame meeting moment
We have a long way to go

Let all meet
Start with a smile.


Name of Work: Taiwan Township Cellar-Youth
Customer Name: Guizhou Taixiang Cellar Wine Industry Co., Ltd.
Service team: Guyi Brand Packaging Design Department
Warm Tip: Guyi's original design and copyright certificate have all been pirated. Please think twice.
Gu yi's service content: product analysis and sorting, product concept refining, liquor bottle type design, liquor gift box design, bottle type process formulation, bottle type finished product proofing, gift box process formulation, gift box finished product proofing, meeting product rendering




Background: Taixiang Cellar, which began in the 1950 s, is one of the two major state-owned distilleries in Maotai Town and a time-honored brand in Guizhou. Before, Guyi designed a full range of products designed for Taixiang cellar with great efforts. Among them, the super explosive product, Youth 2, created a miracle of selling 100000 bottles in seven days and more than 5 million bottles in half a year. It was copied by more than 100 wine companies, which led the market. As the designated design cooperation service provider of taixiang cellar wine industry, we continue the road ahead and jointly launch the next online big single product: taixiang cellar meet series liquor packaging design. of course, in this design, we also put forward two points that need to meet the needs of fun and quantity. As a liquor brand company with Internet genes, it pays more attention to the combination of new and old in sales. In this design, it also puts forward the need to meet the two aspects of fun and quantity. Based on the cooperation background of multiple large single products, we have carried out a further strategic combing of this product around fun and volume addition:


Keywords: portable, advanced, fun, add volume
Target population: young people after 00, high net worth people, wild luxury lovers
Sales channels: online
Sales price: 99 yuan/pot half a kilo; 49 yuan/Bottle
Product specifications: steel pot half jins, half jins bottled (refill)
Product selling point: ready to drink small wine, small and portable, youth social
Single product advertisement slogan: meet and smile, taixiang cellar




Product design creativity: every meeting between friends is a witness of a good time, and the short-term beauty needs to be recorded. every meeting moment needs to be sealed. with a "eggplant", the corners of our mouths in front of the camera begin to rise unconsciously. The whole design takes the shape of the card camera as the creative point, creating a super symbol of visual presentation of the product, and detonating a nostalgic upsurge that makes people smile in the name of retro.


In the design of the bottle body: integrated stainless steel material to enhance the scientific and technological texture of the product; Folding spiral bottle mouth design, bottle cap bottle mouth will never be separated; The lens is folded with double cups, and a small "camera bag" can realize integrated portable storage.


And with the design of a complementary product concept design, you can unlimited life. The camera idea is derived from the classic film bottle shape, which is used as a supplementary energy storage pack. It is said that happiness continues to last indefinitely. The supplementary package is equipped with a hand-pulled gift box design, and the ribbons on both sides can be opened to "clink glasses when meeting" on the gift box ". Collision meet, from now on you are no longer a passer-.

The above is the introduction of the packaging design of taixiang cellar/meet series liquor products. Special Note: The work has been put into the market and the copyright has been protected. Please do not plagiarize or embezzle it. The copyright belongs to the original ancient design. The editorial department of the ancient design brand was reorganized, the drinks were dressed in new clothes, and the design was found in ancient one. If there is any reprint, please indicate that it is from ancient one. Thank you!